MUMBAI: Shoppers’ Stop, which claims to be a pioneer in the Indian retailing industry, has been awarded the Golden Scale for the Advertising Campaign of the Year Award. It was felicitated for its Buy & Fly to the Seven Wonders ad campaign.

The Apex Awards were organised by the Clothing’s Manufacturing Association of India (CMAI) in Mumbai. Buy & Fly to the Seven Wonders was a 101-day mega promotion and revolved around the experience of Seven Wonders of the World. The promotion was kicked off on 19 October 2001 across the seven Shoppers’ Stop destinations of Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune & Jaipur.

Customer care associate and senior manager, Marketing Services, Shoppers’ Stop Ajay Kelkar said, “The award is a recognition of Shoppers’ Stop’s attempt to communicate through our advertising campaign, the international experience of shopping. Winning this award is a reflection of our commitment and the relationship we enjoy with our customers’’.

Shoppers’ Stop is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world, including, Selfridges of England, Karstadt of Germany, Takashimaya of Japan, C K Tang (Singapore) and, Lamcy Plaza of Dubai.