NEW YORK: This is an executive appointment made by AOL Time Warner with the aim of driving growth of its cross-divisional advertising and marketing initiatives. The media conglomerate has appointed Cleary Simpson, a 24-year veteran of Time as senior VP, global marketing solutions.

Reporting to AOL Time Warner's president, global marketing solutions Michael J Kelly, Simpson will be responsible for working with some of the company's most important existing clients to further develop and implement cross-platform marketing solutions that take full advantage of all of AOL Time Warner's businesses.

The appointment was made on the basis of Simpson's reputation for providing intelligent, innovative solutions for advertisers and understanding of how media partnerships work.

Simpson spent 13 years at Time magazine. She was advertising director for Time from 1978 to 1991 and associate publisher of Life magazine from 1991 to 1992.