NEW DELHI: This is an initiative that over the years has strengthened the healthy bond between the ad community and the bat and ball game.

This year's edition of the Media Transasia Trophy saw Percept come out on top. 15 advertising agencies from across the country participated in the annual inter ad agency tournament. Percept's second win in three years came at the expense of J Walter Thompson.

The 30 over final saw JWT being bowled out for a mere 94 runs. The effort would have been worse but for former Ranji trophy player Ashu Dani who top scored for the side with 24 runs. Percept was well served by V Parmer who took three wickets for 24 runs and then made 25 runs.

The tournament which was played over a two month duration also saw participation from the likes of FCB Ulka, Contract, Mudra R K Swamy, Bates and Publicis.