Ad Club delegation plans road shows to hype up AdAsia 03

MUMBAI: Ad Club Bombay has its work cut out this year. India's largest advertising association made a successful bid for AdAsia 2003 nearly four years ago at Pattaya. Having done that, it is going all out to ensure that India becomes the centre-stage of advertising and marketing action in November 2003.

AdAsia is the continent's most prestigious ad event and India is getting a chance to host it after 21 years (the last was in 1982). AdAsia, arguably Asia's largest marketing, media and advertising event, is held every alternate year in the region. It attracts over 1000 top managers from all the three above-mentioned disciplines. Ad Club Bombay has chosen the picturesque pink city of Jaipur as the venue for the four-day event to be held between 10-14 November 2003.

From 21 March 2003 onwards, a high profile delegation of media, advertising and marketing professionals including Ad Club Bombay president Pradeep Guha, AdAsia 2003 planning committee chairman Ramesh Narayan and other eminent ad personalities will visit several Asian countries such as Thailand, Singapore, Malayasia to conduct road shows. The members of the delegation are positive that they will be able to get more foreign delegates to visit India during AdAsia 2003.

Speaking to, AdAsia 2003 chairman Ramesh Narayan says: ""The interest and involvement of the media, advertising and marketing industry across Asia is assured but we still want to make sure that we create the requisite hype and get more delegates interested."

Renowned international personalities from the media, advertising and marketing will address discerning audiences at AdAsia 2003. "Some of the best speakers from across the globe will conduct the sessions. These eminent speakers will ensure that they address the concerns of the fraternity. We shall announce an impressive list of speakers within a week," says Narayan.

After winning the bid, the Ad Club Bombay constituted an advisory board under the chairmanship of Vindi Banga (Hindustan Lever chairman) to formulate the basic direction and theme for AdAsia 2003. The board had eminent personalities such as Nandan Nilekani, Purush Grant, Anand Mahindra and Rajeev Chandrasekhar amongst others. The theme crystallized was "Break the rules!" and the idea was "Discontinuity may be the way forward".

The main sponsor for the event is the Aditya Birla group; Videocon is the co-sponsor and CNBC is the official electronic channel partner. Other individual sponsors will be associated with different segments.

"The welcome dinner is on 10 November and there is a rest day on 12 November. All the delegates will be taken on a sight-seeing tour and entitled to participate in a golf tournament.

The entire ad fraternity will eagerly await the proceedings!

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories