Yahoo! India forges alliance with CEAT for cricket ratings

MUMBAI: Yahoo! India has tied up with Ceat to promote the Ceat International Cricket Rating on its website

Cricket fanatics can now track the performance of their favourite cricket stars, both national and international at any time and also find out who leads the race for the ultimate Ceat International Cricket Award for the Year 2003 - 04 on the internet as well as on their mobile phones.

The sport section ( provides comprehensive ratings tables with top scorers in each category in which the award is given that includes best player, team, batsman, bowler and fielder. A link at the bottom of the page connects users to the complete points scoring system.

An official release informs that another unique feature on the Yahoo! India website is that users can even access the Ceat Cricket Rating from their mobile phones. Users can send an SMS "CCR" or "CCR BOWLER" or "CCR BATSMEN" or "CCR FIELDER" or "CCR TEAM" to 8243 and they will receive the daily rating . To find out the CEAT International Cricketer of the Year 2003 - 04, the user should compose an SMS saying, "CCR CRICKETER " and send it to 8243. He will then receive details of the Ceat Cricketer of the Year on his screen.

This service is available to all subscribers of Orange in Mumbai, Hutch, Airtel subscribers across India, Oasis in Rajasthan, RPG in Chennai, Escotel subscribers in Haryana, UP (West) & Kerala. Speaking about the tie-up, Yahoo! India's director of sales and business development Neville Taraporewalla made the following remarks, "We at Yahoo! India have offered mobility to all our users by offering our mail and messenger services on the mobile phones through our association with the leading cellular operators in the country. Cricket is a religion in India and so our tie up with Ceat Cricket Rating is another step forward in the mobile internet space where a cricket lover is able to view the cricket rating on a daily basis both on the web and on the Mobile phone."

Ceat's VP sales and marketing Kalyan Paul said, " As part of our new marketing plan to develop a younger image for the brand, Ceat is exploring new mediums to create a contact point with its consumers. Since, there is a lot of synergy in between two wheeler owners and net audience, we are using the internet as a medium. We are happy to work with Yahoo! India, the leading web portal to bring CEAT Cricket ratings to cricket lovers across India anytime."

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