Mudra executive VP Chandan Nath to head Ahmedabad branch

AHMEDABAD: The Rs 7.8-billion Mudra Communications has appointed Chandan Nath as executive VP and head - Mudra, Ahmedabad. As the office head, he will be responsible of steering the Ahmedabad operations and driving the business growth of the agency in the region.

A press release informs that Chandan has been in the advertising discipline for the past 20 years. Post his MBA, Chandan started his career with Speer Communications, Ahmedabad, which was followed by Rediffusion, Mumbai in 1984.

Chandan joined Mudra in 1993. He spearheaded the new business cell at Ahmedabad and also set up the financial cell that was responsible for premium public issues such as – Sun Pharmaceuticals, Metrochem Industries, Parekh Platinum, Adani Exports, Sanskrut Comfort Systems amongst others. Chandan has been closely associated in the growth of one of Mudra’s biggest clients’– Paras Pharmaceuticals Ltd.

The Mudra group, with a client roster of 150 clients today, consists of two ad agencies (Mudra and Interact Vision); one Media Services Agency (OMS); and six Strategic Business Divisions operating out of a network of eight cities.

With an equity partnership with DDB Worldwide and a portfolio of some of India’s best brands, the company has won several awards over the past years for its outstanding contribution to the advertising world. Mudra’s strategic business divisions consists of MagIndia, which is an archives of Indian Advertising, Primesite (Outdoor Media), Digital Branding Solutions, Mudra Videotech (TV & Software Production & Mktg.), Mudra Pharma, One to One Communications (Relationship Marketing).

Apart from being its founder, Mudra is also the driving force behind MICA a postgraduate school in Advertising and Communications.

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