BBDO dominates Cannes Intl advertising festival

NEW YORK: BBDO Worldwide was the most awarded global agency network at this year's International Advertising Festival in Cannes.

The agency received a total of 42 Lions including 14 Gold, 13 Silver, 13 Bronze, one media Lion and one special award for "Agency of the Year."

Almap BBDO in Brazil was the most awarded individual agency within the BBDO Network, capturing 10 Lions. This earned it recognition as one of the festival's "Agency's of the Year." BBDO Worldwide dominated the Print/Poster, Direct and Online Media competitions. BBDO received 18 Lions for its print and poster work, 12 Lions for Direct marketing, and five Cyber Lions for various online media campaigns.

This marks BBDO Worldwide's most impressive performance at Cannes in the past three years. Last year, BBDO Worldwide finished in second place with a total of 25 Lions. In 2001, the agency tied for first with 23 awards. BBDO Worldwide chairman and CEO Allen Rosenshine has been quoted in an official release saying, "Our global commitment to our mantra of 'The Work, The Work, The Work' as our reason for being has again been validated by the creative community as not just an agency slogan, but also a year-after-year deliverable. Even more importantly, we have been able to demonstrate our creative excellence across all media and on behalf of a wide variety of clients. The Lions we have taken home are a tribute to the many BBDO agencies involved who are continuing to create an unparalleled body of work the world over."

In all, 13 different BBDO network agencies were awarded Lions. These included: Almap BBDO (11), AMV BBDO in London (4), AtmosphereBBDO in New York (1), BBDO Argentina (2), BBDO Bangkok (1), BBDO InterOne, Germany (1), Berry Bush BBDO in South Africa (1), Clemenger BBDO, New Zealand (2).

BBDO Worldwide is the third leading global agency network with 302 offices in 77 countries. Last year Ad Age and Ad Age Global named BBDO Worldwide "Global Agency of the Year" for the second year in a row.

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories