CNN, Time, Fortune campaign to revive travel, tourism

MUMBAI: The SARS epidemic has dealt a body blow to the Asia Pacific travel and tourism industry. Now a $1 million global TV and print campaign to reinvigorate consumer confidence in travel to and within Pacific Asia will kick off on CNN, TIME and Fortune next month.

The three companies have partnered with PATA and TBWA-ISC\ Malaysia to spearhead this integrated marketing campaign

The two-month campaign will comprise of a series of TV commercials to air exclusively on CNN International’s Asia Pacific and European feeds. In addition there will be a print campaign in Fortune’s International editions and Time’s International and US editions.

President and MD Turner Broadcasting System Asia Pacific Steve Marcopoto has been quoted in an official release saying, “At a time when consumer confidence is low, we want to mobilise the media resources we have and take meaningful, proactive steps to help re-invigorate travel and tourism in the region. We are extremely pleased at how quickly this came together, because of a shared goal between all parties involved to help drive business recovery.”

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