Yahoo! does a product placement deal on latest Rajshri movie

MUMBAI: While product placement in a movie isn't really a new formula, the concepts are certainly becoming more innovative. The latest is the tie up between portal Yahoo! India and production house Rajshri Banner for a forthcoming launch under its banner Main Prem Ki Diwani Hoon.



With the stars in the movie using Yahoo! Mail to communicate in the movie and one of the key scenes sporting the web-portals banner; this first-of-its kind deal between a web portal and a movie might just start of a trend. The campaign doesn't stop here; the web portal has organized a Ring tones Contest.

The prizes include a date with the stars of the movie, Kareena Kapoor, Hrithik Roshan or Abhishek Bachchan. The Main Prem Ki Diwani Hoon ringtone contest, which started off on 10 June will go on till 10 July. Contestants will have to log on to Yahoo! India website and choose any three tunes from a selection of eight tunes and download them onto their mobile phones and complete the slogan 'Main Prem Ki Diwani Hoon Kyunki...' and wait for the lucky draw.

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