| With the stars in the movie using Yahoo!
Mail to communicate in the movie and one of the key scenes sporting
the web-portals banner; this first-of-its kind deal between a web
portal and a movie might just start of a trend. The campaign doesn't
stop here; the web portal has organized a Ring tones Contest.
The prizes include a date with the stars of the movie, Kareena
Kapoor, Hrithik Roshan or Abhishek Bachchan. The Main Prem Ki
Diwani Hoon ringtone contest, which started off on 10 June will
go on till 10 July. Contestants will have to log on to Yahoo! India
website and choose any three tunes from a selection of eight tunes
and download them onto their mobile phones and complete the slogan
'Main Prem Ki Diwani Hoon Kyunki...' and wait for the lucky draw.
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