NEW DELHI: WPP Group’s Broadmind Entertainment has entered into an arrangement with the Mumbai-based multiplex Fame Adlabs as its platform for marketing solutions.

Confirming the development, Broadmind Entertainment head Navin Shah said, “We will be offering our clients customised marketing solutions. The multiplex will be used as a platform for customised packages which can vary from sales promotions, cinema advertising or events.”

Broadmind is targeting the plethora of opportunities in terms of numerous 'consumer contact points', which a multiplex offers. “There are numerous opportunities when you consider brand can get visibility from hoardings, car parking area, ticket counter and others. It also provides huge opportunity in terms of different promotional strategies. For instance, the space can be availed for launch of any new motorbike,” said Shah.

Broadmind, which is gearing up for new activities such as export of software, merchandising and brand endorsements to tap the flourishing commercialisation in the entertainment sector, is undertaking this activity (tie-up with Fame Adlabs) under its advertising sales operations.