ESS, BTA launch 10-city 'Britain Sportzyatra' contest

MUMBAI: ESPN Star Sports has announced the Britain Sportzyatra Contest in association with the British Tourism Authority (BTA).


The contest revolves around four events; the premiere Grand Slam Wimbledon, the Natwest Series, the Formula 1 race at Silverstone and the FA Premier League Asia Cup. The broadcaster will be showcasing these events live from today. Viewers have to watch these sporting extravaganzas over June and July, sense the clues, answer simple questions and win prizes. They include the bumper prize of visiting the four destinations.

The mega winner of the Britain Sportzyatra Contest will be sent on a paid trip to Britain. Sportzyatra will include a reception at Wimbledon, a tour of the MCC Lords cricket ground, a tour of the Manchester United Football Club and a visit to Silverstone, the circuit that hosts the British F-1 Grand Prix. During the trip to Britain, the winner also gets to watch one of the four events covered in Sportzyatra on a day of his choice.

ESPN affiliate sales VP Sricharan Iyengar has been quoted in an official release as saying, ?All four venues selected by us, with the help of ?Visit Britain?, represent rich sports heritage. Each venue represents a different sport tied together with sporting tradition of excellent performances and sporting class. Sportzyatra will give another reason to millions of our viewers to watch the exciting sporting action to be aired on ESPN and Star Sports for the next two months?.

Leytonn Hewitt tries to defend his Wimbledon crown from today. England, South Africa and Zimbabwe will slug it out for the NatWest tri series from 26 June. The fast cars will zoom at Silverstone for the British Grand Prix on 20 July. Finally Chelsea, Newcastle United and Birmingham challenge Malaysia in the first ever FA Premier League Asia Cup from 24-27 July .

The release informs that to be a winner one has to pick up a form from any one of the 350 venues comprising select sports bars, restaurants, cinema halls and other youth hang-outs in 10 cities: New Delhi, Mumbai, Kolkatta, Chennai, Bangalore, Pune, Hyderabad, Chandigarh, Baroda and Ahmedabad and answer simple questions. In addition to this, the questions would be aired on ESS and will also be published in various newspapers. Interim winners will also be announced at relevant times.

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