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The contest revolves around four events; the premiere Grand Slam
Wimbledon, the Natwest Series, the Formula 1 race at Silverstone
and the FA Premier League Asia Cup. The broadcaster will be showcasing
these events live from today. Viewers have to watch these sporting
extravaganzas over June and July, sense the clues, answer simple
questions and win prizes. They include the bumper prize of visiting
the four destinations.
The mega winner of the Britain Sportzyatra Contest will
be sent on a paid trip to Britain. Sportzyatra will include
a reception at Wimbledon, a tour of the MCC Lords cricket ground,
a tour of the Manchester United Football Club and a visit to Silverstone,
the circuit that hosts the British F-1 Grand Prix. During the trip
to Britain, the winner also gets to watch one of the four events
covered in Sportzyatra on a day of his choice.
ESPN affiliate sales VP Sricharan Iyengar has been quoted in an
official release as saying, “All four venues selected by us, with
the help of ‘Visit Britain’, represent rich sports heritage. Each
venue represents a different sport tied together with sporting tradition
of excellent performances and sporting class. Sportzyatra
will give another reason to millions of our viewers to watch the
exciting sporting action to be aired on ESPN and Star Sports for
the next two months”.
Leytonn Hewitt tries to defend his Wimbledon crown from today.
England, South Africa and Zimbabwe will slug it out for the NatWest
tri series from 26 June. The fast cars will zoom at Silverstone
for the British Grand Prix on 20 July. Finally Chelsea, Newcastle
United and Birmingham challenge Malaysia in the first ever FA Premier
League Asia Cup from 24-27 July .
The release informs that to be a winner one has to pick up a form
from any one of the 350 venues comprising select sports bars, restaurants,
cinema halls and other youth hang-outs in 10 cities: New Delhi,
Mumbai, Kolkatta, Chennai, Bangalore, Pune, Hyderabad, Chandigarh,
Baroda and Ahmedabad and answer simple questions. In addition to
this, the questions would be aired on ESS and will also be published
in various newspapers. Interim winners will also be announced at
relevant times.
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