UK advertising on the ascendant: Nielsen Media Research

LONDON: A study conducted by Nielsen Media Research, UK, has some good news in store for the advertising business. The advertising in the UK has grown in each month, except for March, in the last 12 months. This signals some kind of a revival as the market has been depressed for the last three years or so. Cinema advertising was up 9 per cent but press advertising remains in the doldrums with growth of less than 1 per cent.

According to the research report, the total UK advertising spend was up 4 per cent in April and TV - the biggest medium in terms of expenditure - increased by more than 8 per cent year on year.

The Guardian newspaper quotes the Nielsen report as saying that Procter & Gamble, Britain's biggest advertiser, spent 26 per cent more on advertising in April 2003 than in the same month last year. It says that the consumer goods giant, which owns brands such as Ariel, Sunny Delight and Pringles, spent ?14.7 million on advertising in April. The report also says that L'Oreal increased its advertising expenditure by 33 per cent to ?7 million.

This news will give media firms hope that the worst recession in a decade may soon be over.

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