Leo Burnett, Concept and Saatchi bring cheer at Cannes

MUMBAI: Step back, O&M and McCann Erickson India, it is time for Leo Burnett India to take centre stage at the 50th Cannes International Festival.

The nominated entries from India include Leo Burnett mandated ads - 'Save the tiger' (made for Sanctuary Club Magazine by Whitelight) and 'Save the girl child' (made for an NGO Datamation Foundation for the Indian Girl Child). Surprisingly, the third entry is 'How many' ad for Birla Sun Life, created by Concept Communications and produced by Steam Engine Productions.

The Indian contingent has bagged 29 nominations (resulting in four Lions) in the Print and Outdoor; and three nominations in the Direct category (resulting in two metals).

Meanwhile, after opening its account with four Lions, Indians took a bow again at Cannes in a different way. Cannes has awarded a Silver Lion to the Hong Kong office of Saatchi & Saatchi for a creative idea that was conceptualised by the Bangalore office of Saatchi & Saatchi India. The winning ad was a print entry in the Health & Nutrition category - Procter & Gamble's brand Oil of Olay called "Golds". The creative credits for the award winning print ad go to Ramesh Ramanathan, Ryan Menezes, Vinod Lal Heera Eshwer and Dinesh TP amongst others.

The press ad, with just the words '0 to 60 in 100 years' on it, and a bottle of Oil of Olay at the bottom right-hand corner was a brainchild of the Indian foursome.

It looks as if Indian brains are oozing out "glocal" ideas with a universal appeal!

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