Nike dominates Cyber Lions at Cannes

CANNES: Just did it! Shoemaker Nike seems to have stolen a march over all by dominating this year's Cyber Lions. The brand has won seven Lions for work that was conceptualised in four different countries.

An adage report says the Cannes Cyber Lions jury awarded just three Golds - the fewest in recent years. This makes Nike's efforts laudable as the company won the Web site Grand Prix for the fourth year in a row. Nike Goddess Web site was one of seven Nike cyber efforts to win a Lion.

The site titled "Panna Ko" was created by a Copenhagen based agency Framfrab that had won the award twice before, in 2000 and 2002, both times for Nike work. The Interpublic Group of Cos.' R/GA, New York, bagged four trophies -- including the only U.S. Gold -- for its Nike Lab and Nike Goddess Web sites.

The report aslo adds that Grand Prix for online ads was awarded to another Scandinavian agency, Sweden's Forsman & odenfors, for the launch of the Volvo XC 90, an integrated campaign that relied heavily on its Web component.

The US led the way with 10 Lions; Brazil won nine; and the UK bagged six.

Amongst the other winning agencies were: the New York based Bartle Bogle Hegarty won a Silver for its online launch of Axe deodorant; the Boston based Circle earned a Silver for Ikea work; and the New York based Omnicom Group's Atmosphere BBDO struck Silver with its online campaign for General Electric Co.

Meanwhile, after opening its account with four Lions, Indians took a bow again at Cannes. Cannes has awarded a Silver Lion to the Hong Kong office of Saatchi & Saatchi for a creative idea that was conceptualised by the Bangalore office of Saatchi & Saatchi India. The winning ad was a print entry in the Health & Nutrition category - Procter & Gamble's brand Oil of Olay called "Golds". The creative credits for the award winning print ad go to Ramesh Ramanathan, Ryan Menezes, Vinod Lal Heera Eshwer and Dinesh TP amongst others.

The press ad, with just the words '0 to 60 in 100 years' on it, and a bottle of Oil of Olay at the bottom right-hand corner was a brainchild of the Indian foursome.

It looks as if Indian brains are oozing out glocal ideas with a universal appeal!

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories