Urja implements Citibank's 'Net Your Dreams Online Bonanza' project

MUMBAI: An online advertising consultancy firm Urja has successfully created and implemented the "Net Your Dreams Online Bonanza" - an online migration, acquisition and usage programme for Citibank NA India.

The objectives of the programme were:-

* Increase trial of Citibank Online by first time users and increase subsequent frequency of repeat usage;

* Increase the number of customers transacting on Citibank Online

* Increase transactions on Citibank Online, particularly Online Bill Payment, Online Card Bill Payments and Online Demand Draft booking

Urja interactive strategist MVS Murthy says: "This was the first ever 1-1 marketing initiative which targeted customers based on their declared and behavioral profiles. Urja has also worked on various aspects of the project - conceptualised whole programmes; developed the one on one marketing strategy; undertaken designing and deploying of the creatives; measuring responses; and remarketing."

A release adds adds that the "Net Your Dreams Online Bonanza has had a solid impact on usage of the Citibank channel, online bill payments, online demand drafts ordered and bringing back lost customers

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