BBC plans major summer marketing campaign in UK

LONDON: The BBC has revealed plans for a wide reaching summer marketing campaign in the UK. This will unify the corporation's coverage of key events in the British summer calendar under the banner BBC Summer Is Here.

The campaign, which includes TV, radio and poster executions, aims to highlight the unique, in depth access the BBC offers to this diverse range of events. The campaign, which will run from mid-June until mid-September, has been created by the BBC in conjunction with ad agency Fallon.

The campaign will highlight the corporation's coverage of a variety of events that take place in the UK throughout the summer. Events to be included within the campaign range from sporting fixtures such as Wimbledon and Ascot, to musical festivals such as The Proms and Glastonbury, and to smaller events such as the Orkney and Cambridge festivals.

In addition, there will be a series of promotions running across the British press that will give people the chance to win tickets to attend events included in the campaign.The theme of the television and poster creative will be freeing your feet.

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