Triton has already got the Dhan Dhanna Dhan creative account, while Mindshare is handling the media account. The account is reportedly worth around Rs 900 million all told.

Contacted about the new account gain, Jayesh Ravindranath, executive director in charge of operations, Triton Communications, would not confirm the deal except to say, "We are in the process of negotiations and something should be finalised in a day or so."

Media reports had earlier said that the PR account was with Hanmer & Partner. Sources say that Hanmer lost the account because there was seen to be a conflict of interest involved as it is already handling Essar's Fortune online lottery (another online lottery yet to launch). Hanmer earlier held the PR account of Subhash Chandra's Playwin Lottery before it went to Rediffusion DY&R.

However, Hanmer officials who did not wish to be quoted said that they had never claimed to have won the account in the first place. The officials pointed out that it was Dhan Dhana Dhan officials who in interactions with the media had said that the account was with Hanmer.

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