MUMBAI: This is an ad campaign that should make the likes of Playboy and Hustler sit up and take notice. The 30 second television commercial (TVC) uses a sense of humour to address the sensitive issue of damage caused to minds by pornographic content. The commercial "Porn stunts your growth" is sponsored by the non-profit ministry of XXXchurch.com, which was founded by Mike Foster and Craig Gross, two ordained ministers.

The message that the TVC looks to put across is that porn screws up your life spiritually and relationship wise as well. The new commercial campaign will target a young male demographic and run in southern California during The Howard Stern Show, The Man Show, and on MTV.

While these shows and companies are using porn and sex to promote themselves, many companies like Wal-Mart, Pay Pal and General Motors are getting out of the sex business because of public backlash an official release informs.

The need for the TVC which will run till 16 June has come as a result of recent statistics which show that 60 per cent of website visits are sexual in nature and over 30 million people log on to porn sites every day (Yankelovich Partners Study).

XXXchurch.com has used websites, billboards, airplane flyovers, and now television commercials to get their anti-porn message out

The ministry’s website claims to have attracted over 25 million hits, with 50,000 new visitors every week, and has 40,000 men using their free anti-porn software, X3watch, which is available for download at the XXXchurch.com website.