MAM

Australia Tourist Commission organises 'fam tour' for agents

MUMBAI: Good news for TV production executives who are looking for great locales down under. More than 100 leading travel agents from Asia will be heading to Australia this week as part of the recovery campaign to rebuild travel to Australia from the Asia region.

The Aussie Specialist Programme has been designed by the Australian Tourist Commission to provide retail travel agents with the knowledge and expertise to sell Australia.

These new Aussie Specialists will participate in the Australia familiarisation from 27 July to 2 August.

Australian Tourist Commission (ATC) Managing Director Ken Boundy has been quoted as saying that travel agents play an important role in selling a holiday destination. A release says that Aussie Specialist travel agents from India, Malaysia, Singapore and Thailand will expand their knowledge of the Australian tourism experience.

“Over the next week, the agents will travel to six states and nine cities and regional centres to experience first-hand the diverse range of travel experiences Australia has to offer,” Boundy said while adding that "the tourist dollar is currently fierce and such familiarisations will help to strengthen Australia’s position in the global travel market."

A press release says that travel agents will spend seven days in Australia visiting a combination of two destinations including Adelaide, Brisbane, Sunshine Coast, Cairns, Gold Coast, Melbourne, Perth, Sydney and Tasmania.

Boundy says that while many of Australia’s key tourist markets in Asia have experienced a severe drop in business in recent months, over the past couple of weeks business has begun to pick-up with consumer confidence improving.

“Singapore, India, Malaysia and Thailand deliver more than half a million visitors to Australia each year,” Boundy said. “In the five months to May arrivals from most markets in Asia have fallen, including India (down by 18 per cent), Malaysia (down 23 per cent), Singapore (down 22 per cent) and Thailand (down 19 per cent).

“Singapore is a mature market for Australia with high repeat visitation – up to 70 per cent – and we need to give visitors in this market new reasons to visit Australia. At the same time markets such as India and Malaysia have seen steady increases over the past decade and we need to ensure this upward trend continues," Boundy says while talking about India as a market.

Boundy also states: "Activities such as our current recovery campaigns, which total $33.2 million and span more than 10 countries, including a number of countries across the Asia region, and familiarisations for the trade will assist us in reversing declines in tourist numbers."

All participants on the fam trip should have completed the Aussie Specialist agents training programme. The three-part programme includes general destination information on Australia as well as specific information on the states and territories; product experiences relevant to various segments, and itinerary planning.

Agents who complete all three components of the Aussie Specialist training are listed on the ATC's consumer website www.australia.com and act as point of referral for enquiries on holidays to Australia in their respective countries.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/ad.jpg?itok=pYWqIUIX
Ajay Devgn venture ny cinemas engages ccs for branding & cinema styling strategy

MUMBAI: NY Cinemas, a venture by Ajay Devgn, plans to launch a 100 new multiplex theatres across India in the next one year, and has entrusted Mumbai-based creative agency Colour Craft Studio (CCS) with creating a brand and cinema styling strategy that will give Indian audiences a never-seen-...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/gutenberg.jpg?itok=yVfRiv2x
Gutenberg Wins Gold in PR Asia Awards for 2018

Gutenberg, an award-winning global and integrated digital marketing communications firm, has been named a gold winner in the Public Affairs category by PR Awards Asia, an organization celebrating the most outstanding, inspired and successful campaigns, individuals, and companies in Asia-Pacific’s...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/luca.jpg?itok=pG-joEID
Mondelez International elevates Luca Zaramella as EVP CFO

Mondelez International has elevated Luca Zaramella, appointing him as EVP chief finance officer.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/ranveer.jpg?itok=4IkMY_CR
Can Ranveer Singh breathe life into the Swiss tourism industry?

MUMBAI: Everyone loves a little vacation once a year. They say, Travel makes one modest, you see what a tiny place you occupy in the world. The tourism industry today is booming with the number of people travelling to foreign destinations witnessing a three-fold rise.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/pack.jpg?itok=cpHATQn6
Neha Kakkar pays Tribute to Friendship with Mindshare, Y-Films & Brooke Bond Red Label’s 6 Pack Band 2.0

Neha Kakkar, one of the most popular singers of this generation, known for her chartbusters like Chull, Kaala Chashma, London Thumakda and more has now extended support for mental health & disability by cutting a new single with a special needs band. The band created by Mindshare & Yash Raj...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/nucleus.jpg?itok=NN2IJQsL
Nucleus wins PR mandate for Zolostays

Nucleus Public Relation has bagged the PR mandate for Zolostays, a co-living solutions provider, as it looks to enhance its brand visibility in India. Zolostays offers affordable, fully managed accommodations, which include food, utilities and housekeeping services.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/pradeep.jpg?itok=fr8Pv-PV
Uber appoints Pradeep Parameswaran as its new India head

Ride-sharing app Uber on Tuesday appointed Pradeep Parameshwaran as its new India and Asia head. The company's move is in line with its aim to double down on its investment in the country, as it looks to grab market share from home-grown rival Ola (ANI Technologies Pvt Ltd).

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/goal.jpg?itok=0hBJnd6r
Adidas wakes up entire neighbourhood to celebrate Football

Dentsu Aegis Network’s flagship media agency Carat, has partnered with the network’s OOH agency Posterscope, to launch a massive campaign for FIFA World cup 2018. The idea was to create buzz and excitement around FIFA and to own conversations around the World cup for Adidas in a cricket dominated...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/choice.jpg?itok=U7_vGu3m
Blush’s latest video titled ‘The Choice’ in association with Indira IVF

Indira IVF, in collaboration with Culture Machine’s digital channel ‘Blush’, released a video titled ‘The Choice’, as a part of Blush's on-going Mothers & Daughters series.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories