Australia Tourist Commission organises 'fam tour' for agents

MUMBAI: Good news for TV production executives who are looking for great locales down under. More than 100 leading travel agents from Asia will be heading to Australia this week as part of the recovery campaign to rebuild travel to Australia from the Asia region.

The Aussie Specialist Programme has been designed by the Australian Tourist Commission to provide retail travel agents with the knowledge and expertise to sell Australia.

These new Aussie Specialists will participate in the Australia familiarisation from 27 July to 2 August.

Australian Tourist Commission (ATC) Managing Director Ken Boundy has been quoted as saying that travel agents play an important role in selling a holiday destination. A release says that Aussie Specialist travel agents from India, Malaysia, Singapore and Thailand will expand their knowledge of the Australian tourism experience.

“Over the next week, the agents will travel to six states and nine cities and regional centres to experience first-hand the diverse range of travel experiences Australia has to offer,” Boundy said while adding that "the tourist dollar is currently fierce and such familiarisations will help to strengthen Australia’s position in the global travel market."

A press release says that travel agents will spend seven days in Australia visiting a combination of two destinations including Adelaide, Brisbane, Sunshine Coast, Cairns, Gold Coast, Melbourne, Perth, Sydney and Tasmania.

Boundy says that while many of Australia’s key tourist markets in Asia have experienced a severe drop in business in recent months, over the past couple of weeks business has begun to pick-up with consumer confidence improving.

“Singapore, India, Malaysia and Thailand deliver more than half a million visitors to Australia each year,” Boundy said. “In the five months to May arrivals from most markets in Asia have fallen, including India (down by 18 per cent), Malaysia (down 23 per cent), Singapore (down 22 per cent) and Thailand (down 19 per cent).

“Singapore is a mature market for Australia with high repeat visitation – up to 70 per cent – and we need to give visitors in this market new reasons to visit Australia. At the same time markets such as India and Malaysia have seen steady increases over the past decade and we need to ensure this upward trend continues," Boundy says while talking about India as a market.

Boundy also states: "Activities such as our current recovery campaigns, which total $33.2 million and span more than 10 countries, including a number of countries across the Asia region, and familiarisations for the trade will assist us in reversing declines in tourist numbers."

All participants on the fam trip should have completed the Aussie Specialist agents training programme. The three-part programme includes general destination information on Australia as well as specific information on the states and territories; product experiences relevant to various segments, and itinerary planning.

Agents who complete all three components of the Aussie Specialist training are listed on the ATC's consumer website and act as point of referral for enquiries on holidays to Australia in their respective countries.

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories