Now, IDEA subscribers, both on pre-paid and post-paid, will be able to access all the information on horse races across the country such as opening odds, selections, dividends and much more. They have to punch a few SMS keywords on their cell phones and know the online status of the horse races.

The horse racing information is available for many categories and cities including opening odds, Hyderabad, Race Number one to nine, race results for Mumbai. As this service is being enabled through the content partner Betsetgo.com, all the keywords should be prefixed by BSG and are to be sent to 4332.

All messages should be sent to 4332 and will be charged two ruppes per message. IDEA has a footprint in Delhi, Maharashtra and Goa, Gujarat, Andhra Pradesh and Madhya Pradesh and Chattisgarh. Tata, Birla and AT&T jointly promote IDEA Cellular.