Everest beefs up creative and strategic planning units

MUMBAI: Everest Integrated Communications, a part of the Rediffusion D Y & R Group, has made three appointments.

Milind Dhaimade is the executive creative director, Rajul Dhaimade is creative director and Manish Sinha as is the director of planning. Dhaimade rejoins Everest after leaving for Leo Burnett last year. In his earlier stint at Everest, he created a buzz in advertising and media circles with the Digen Verma campaign for Frooti. An official release states that he has 12 years of expereince in the field of advertising and has worked on blue chip clients like Parle, Coke, VIP, Thumps Up.

Rajul was on a brief sabbatical. He also comes back to Everest to take on the position of creative director. In a career spanning 12 years, she has worked with agencies like Contract and Saatchi and has worked on brands like Head and Shoulders, Cloret and Parle amongst others.

Sinha moves from Leo Burnett to take up the post of Everest's planning director. Sinha has worked on Coke, Pepsi, South African Breweries, Dabur, Godfrey Philips and Ford. Manish has been spent eight years in advertising with JWT and Burnett.

Everests president Prabhakar Mundkur had these remarks to make about the new appointments. Mundkur says: "I believe that Milind, Rajul and Manish will bring both verve and an edge to our creative product. With these changes we want to bat on the front foot in the year ahead."

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