The company has stated that Thondapi's appointment is a significant step - given the rapid growth plan that its promoters envisage for the exhibition business. The company is looking to Thondapi's rich experience to help it realise its business objectives and set industry benchmarking.

Shringar Cinemas was started six years ago with the core objective of providing the cinema patrons a unique and exhilarating movie viewing experience. At the onset, the company had the foresight to acquire programming rights for theaters like Cinemax, Cinestar, IMAX multiplex in Mumbai. It, then, went on to expand the business across several properties across the country.

Shringar Cinemas also conceived Fame Adlabs, the first ever state of art five screen multiplex at Versova. Now, Shringar Cinemas is planning to introduce five additional multiplexes in Western India by 2005. An official release informs that the company also plans to pioneer the concept of 'Gold Class' theatres in India with the launch of its forthcoming property Fame Mindspace in the western suburbs of Mumbai.

Coming back to Thondapi, some of his achievements included turning Chennai blue during the launch of the Pepsi brand. He also helmed an integrated marketing campaign for Mirinda which helped the brand to achieve strong market share.

For his innovative marketing strategies and leadership excellence, Thondapi won awards including: 'Pepsi High Performance Leadership' Award, 'All India Signage Oscar' Award and 'Pepsi Innovator Award". In addition, he has also received the gold and bronze awards from the Ad Club.