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Speaking to indiantelevision.com recently, Triton executive director
Vivek Srivastava said: "We are looking at it from the all-India
perspective. Once operations take shape, it will be in Delhi as
well. Currently, we are still in the process of planning and will
launch soon. It will function like a strategic business unit. The
media independent will be free to pursue its own business but will
follow Triton's norms and ethics."
Perhaps, the recent inclusion of Srikanth Raman (ex Carat business
development director) as the head of Triton's media operations seems
to be a logical step and a sign of the things to come.
Talking about the Delhi operations, Srivastava says: "The
Delhi office forms the second largest operation of Triton. Probably
in the next two-three years, we shall be at par with the Mumbai
office. We stand at Rs 45 crore (Rs 450 million) today, out of the
total billings which are in the region of Rs 160 crore (Rs 1.6 billion
also including TV software marketing arm, PR and others). Today,
there is no point having numerical targets in this business. We
are definitely looking at healthy growth - planning to grow by 15-20
per cent over the previous year."
Also read:
"CAS will surely
bring in more transparency but industry would be hit in the long
term" Triton executive director Vivek Srivastava.
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