Triton mulls separate media independent agency

NEW DELHI: Triton, the Rs 1.6 billion agency, is debating the launch of a separate media independent.

Speaking to recently, Triton executive director Vivek Srivastava said: "We are looking at it from the all-India perspective. Once operations take shape, it will be in Delhi as well. Currently, we are still in the process of planning and will launch soon. It will function like a strategic business unit. The media independent will be free to pursue its own business but will follow Triton's norms and ethics."

Perhaps, the recent inclusion of Srikanth Raman (ex Carat business development director) as the head of Triton's media operations seems to be a logical step and a sign of the things to come.

Talking about the Delhi operations, Srivastava says: "The Delhi office forms the second largest operation of Triton. Probably in the next two-three years, we shall be at par with the Mumbai office. We stand at Rs 45 crore (Rs 450 million) today, out of the total billings which are in the region of Rs 160 crore (Rs 1.6 billion also including TV software marketing arm, PR and others). Today, there is no point having numerical targets in this business. We are definitely looking at healthy growth - planning to grow by 15-20 per cent over the previous year."

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