Liberty announces contest for mediamen covering LIFWL '03's Media, Advertising & Marketing Watch
Liberty announces contest for mediamen covering LIFWL '03
The Team

(17 July 2003 2:00 pm)
MUMBAI: Leading shoe manufacturing Liberty Shoes, the associate sponsor for the Lakme India Fashion Week (LIFW) 2003, has announced contests for media personnel who cover the largest and high profile fashion event in the country. LIFWL 2003 will be held in Mumbai between 18-24 July 2003.

Every day, starting 18 July 2003, Liberty will announce awards in the category of "Best media photograph of the day" and "Best article of the day". Mediamen can submit entries to the Media Centre at the Jamshed Bhabha auditorium at Mumbai's NCPA - the venue of LIFWL 2003.

A press release says that Liberty will be showcasing their international range of lifestyle products for winter 2003 through an exclusive fashion show titled "Liberty revolution" on 20 July 2003 at 9 pm. The release adds that the new range ‘The Footstylers’, the exclusive new footwear range from Liberty, exemplifies innovation, style and defines true fashion.

Liberty Shoes executive director Adarsh Gupta was quoted as saying: "We are extremely happy to be involved with India's biggest fashion event. We have been involved with LIFW during the last three editions through our affiliations with various designers. Our successful experience during this period has convinced us of the great business potential for our lifestyle products and formalising this collaboration as the associate sponsor as the largest and most high profile event in this sector is a logical step forward."

The other sponsors for the event include co-sponsors - DHL, Seagram's Blenders Pride and Hyundai Sonata V6; official broadcaster - Sony Entertainment Television; official sponsor - Foster's; official hotel and venue - Taj Mahal Hotel and NCPA; official suppliers - Hutch/Orange, RED FM, Pepsi/Aquafina.


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