AAAI organises condolence meeting for RK Swamy on 2 July

MUMBAI: The Advertising Agencies Association of India (AAAI) along with the Audit Bureau of Circulation (ABC) and The Advertising Standards Council of India (ASCI) will hold a condolence meeting for RK Swamy, chairman of RK Swamy BBDO India. The condolence meeting will be held on Wednesday, 2 July 2003 at 6 pm; Centrum Hall, World Trade Centre, Cuffe Parade, Mumbai.

Swamy, one of the doyens and pioneers of Indian advertising, passed away in Chennai on 5 June 2003.

Swamy was a man who was a living embodiment of the BBDO worldwide vision statement - "At BBDO, the three things we care about most are 'The Work', 'The Work', and 'The Work'! But it is the stories behind the stories we tell that gives The Work meaning." Work is worship!

In his illustrious career, Swamy had fashioned and influenced the development of two top ranking advertising agencies. The first part of his career was fully devoted to the development of JWT/HTA.

At the age of 50, when most people in the stressful business of advertising would be dreaming of retirement, Swamy promoted RK Swamy Advertising Associates Private Limited. Interestingly, he chose to operate from Chennai. The agency grew to be amongst the top 10 agencies in the first five years of its operations. He is credited with developing Chennai as one of the key advertisement centres in the country.

Swamy was quick to realise that the future belonged to those Indian-bred agencies that would forge strategic alliances with global firms. Foreseeing the need to associate with a strong international network, he partnered his agency with BBDO Worldwide in the late 80s, to convert his company into RK Swamy BBDO Advertising. As early as 1986-87, he foresaw the need for high quality television programming and set up HansaVision, which is a well recognised name among advertisers and agencies all over India.

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