QJam's digital music juke box provides advertising opportunities

MUMBAI: Brand placement within the premises of theatres or entertainment centres or even 'hotspots' will become more prominent now. The newly launched QJam - promoted by South Beach, the software division of Real Image Media Technologies - is an innovative hard-disk based music jukebox that is controlled by the user through a touch-screen interface.



Real Image Media Technologies is a leading technology enabler in the film, audio and video industries in the areas of production, post-production and delivery. The company claims to have revolutionised the entertainment industry by introducing generic concepts of digital cinema sound and non-linear editing in India.

While speaking to indiantelevision.com, Real Image Media Technologies director Senthil Kumar says: "Our digital Juke Box can download songs; play it for consumers; and also provide incredible flexibility. We have installed 100 such machines at various hotspots in metros and will add 25 machines more by the end of this month. Since, this smart digital Juke Box uses dial up and is web based, we can provide advertising opportunities both inside the system as well on the physical infrastructure that houses the software."

QJam brand manager Rina Kakkar says: "The QJam digital Juke Box is prominently placed at all 'happening' hangouts and locations. Consumers pay a nominal charge for making requests; they can also play personalised dedications by merely typing into the computer screen. However, our primary revenue stream comes from advertising on the body that houses the software. In the interim period (when there are no requests), the Juke Box acts like a FM station and airs songs.We have already tied up with Timex, Caf? Coffee Day, Pizza Hut and they are already advertising on and through the QJam Juke Box."

In addition to providing music by choice, the QJam digital Juke Box records each and every entry. It even reports back to the central server - the Real Image Media data centre is housed in Sify?s headquarters. The company also utilises the bandwidth available from telecom companies where the cost is equivalent to a three minute phone call. The Juke Box can give accurate information about the hot favourites and all the numbers that have been played scroll down.

"We share this data with music labels and get discounts on the software that we buy. In the near future, this data could become a revenue stream for us," adds Senthil Kumar.

Senthil Kumar also adds, "In the next few months, the industry standards will be out but we are geared for it as our systems are heavily software dependent."

The QJam digital music juke Box will definitely become more popular as the multiplex culture grips A,B and C class towns.

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