MAM

Zee Turner's Reality TV lures Delhites with ground events

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/27/Untitled-1_17.jpg?itok=4ITXUTsT

NEW DELHI: Reality TV, the 24-hour channel distributed in India by the Zee Turner group, has conceptualised a series of ground events in Delhi in an attempt to lure viewers.

The channel that claims to combine hard-hitting and real-life drama with its unpredictable, unbelievable and unrehearsed footage, is now bringing some off-screen excitement to the doorsteps of Delhites in places such as PVR Saket, Hauz Khas, Defence Colony, Model Town, Priya Vasant Vihar, Aurobindo Market, and some Delhi colleges like Gargi, Bhagat Singh and Kirorimal College amongst others.

A medianet release says that on-the-spot prizes will be distributed to people who participate in the series of exciting games contests. A branded van is currently visiting prime locations in Delhi screening clips from Reality TV’s popular programmes such as When Chefs Attack, Cheaters (which officials claim is an extremely popular programme with the Indian audiences) and Robotica, Worlds wildest videos, Beyond Human Limits, Haunted Hotels among others.

Reality TV marketing head Shivani Berry was quoted as saying: “Our channel is beginning to make a mark in the country with more and more die-hard action fans taking to Reality TV. Given to the encouraging response, we wanted to give a taste of Reality TV to a large number of people who we believe will like the hard-hitting, action-packed, adrenaline and emotion filled programming. This roadshow is part of the series of events we have planned for viewers across the country.”

Berry adds that the channel is targeted at the age group between 16-34 years and features material sourced from factual producers around the world. "Reality TV captures the human drama when everyday life takes a turn for the unexpected, showing events as they actually happened. Unpredictable, unbelievable and unrehearsed footage gets viewers incredibly close to the heroic and the brave, to miracles and disasters and ordinary people doing extraordinary things. Lighter moments come from amazing vacation videos, bizarre driving antics and ridiculous stunts caught on camera,"Berry adds.

Reality TV is aired 24 hours a day, seven days a week in India, and planning similar launches in South Asia and parts of West Asia.

The channel is brought to India by Zone Vision, the London based international thematic channel creators, and claims to reach 15 million households in India. Zone Vision Enterprises Limited, established in 1991, has developed a leading market position as a broadcaster and distributor of thematic television channels throughout Europe.

Zone Vision, since June 1998, has established five successful channel brands operating across four continents: Reality TV, Le Cinema, Europa Europa, Romantica and Showtime. Apart from broadcasting, the group is actively involved in channel representation, programme sales, studio productions and interactive services.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/intel_0.jpg?itok=FG-hC3Co
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/philli%5Bpe.jpg?itok=i_OqetJp
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Taco_Bell.jpg?itok=Z6U0LWrp
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Hewlett-Packard.jpg?itok=WAfcwLQA
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Oyo_Rooms.jpg?itok=VkrFCVy8
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/johnson.jpg?itok=DKeojJYF
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/itc.jpg?itok=cX8Y1slV
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/walmart.jpg?itok=iUQSOmvw
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/Greenscape.jpg?itok=PAtWgjGE
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories