Zee Turner's Reality TV lures Delhites with ground events

NEW DELHI: Reality TV, the 24-hour channel distributed in India by the Zee Turner group, has conceptualised a series of ground events in Delhi in an attempt to lure viewers.

The channel that claims to combine hard-hitting and real-life drama with its unpredictable, unbelievable and unrehearsed footage, is now bringing some off-screen excitement to the doorsteps of Delhites in places such as PVR Saket, Hauz Khas, Defence Colony, Model Town, Priya Vasant Vihar, Aurobindo Market, and some Delhi colleges like Gargi, Bhagat Singh and Kirorimal College amongst others.

A medianet release says that on-the-spot prizes will be distributed to people who participate in the series of exciting games contests. A branded van is currently visiting prime locations in Delhi screening clips from Reality TV’s popular programmes such as When Chefs Attack, Cheaters (which officials claim is an extremely popular programme with the Indian audiences) and Robotica, Worlds wildest videos, Beyond Human Limits, Haunted Hotels among others.

Reality TV marketing head Shivani Berry was quoted as saying: “Our channel is beginning to make a mark in the country with more and more die-hard action fans taking to Reality TV. Given to the encouraging response, we wanted to give a taste of Reality TV to a large number of people who we believe will like the hard-hitting, action-packed, adrenaline and emotion filled programming. This roadshow is part of the series of events we have planned for viewers across the country.”

Berry adds that the channel is targeted at the age group between 16-34 years and features material sourced from factual producers around the world. "Reality TV captures the human drama when everyday life takes a turn for the unexpected, showing events as they actually happened. Unpredictable, unbelievable and unrehearsed footage gets viewers incredibly close to the heroic and the brave, to miracles and disasters and ordinary people doing extraordinary things. Lighter moments come from amazing vacation videos, bizarre driving antics and ridiculous stunts caught on camera,"Berry adds.

Reality TV is aired 24 hours a day, seven days a week in India, and planning similar launches in South Asia and parts of West Asia.

The channel is brought to India by Zone Vision, the London based international thematic channel creators, and claims to reach 15 million households in India. Zone Vision Enterprises Limited, established in 1991, has developed a leading market position as a broadcaster and distributor of thematic television channels throughout Europe.

Zone Vision, since June 1998, has established five successful channel brands operating across four continents: Reality TV, Le Cinema, Europa Europa, Romantica and Showtime. Apart from broadcasting, the group is actively involved in channel representation, programme sales, studio productions and interactive services.

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