MAM

Old, rich, married Americans give telemkting the thumbs down

WASHINGTON: Here is a piece of information that should make people in the business of telemarketing goods and services sit up and take notice. Two-thirds of Americans have indicated their willingness to sign up for the newly established "Do not call" registry. This is a single registry which will exempt US households from many types of telemarketing calls.

These results are contained in a survey of 1,000 Americans which was conducted from 27-30 June 2003 by WirthlinWorldwide, a strategic opinion research and consulting firm. A Centre For Media Research report indicates that households that say they are most likely to sign up are older and higher-income Americans as well as those that are married.

Older Americans have had more than their fill of telemarketing calls. 56 per cent have said they definitely will sign up for the new "Do not call" registry. In addition, 83 per cent of America's highest income households, those with more than $60,000 in household income and a disproportionate amount of buying power, indicate they are considering registration (63 per cent definitely will, 20 per cent might).

The survey also confirms that married consumers, especially those with children, are more likely than the average to put their name on the list. Nearly six in ten married consumers say they definitely will sign up, while those that are single or without children are less likely to register. The percentage figure for both is in the thirties.

A related Reuters report states that telemarketing companies will have to pay over $7,000 per client to purchase the new nationwide "do-not-call" list of phone numbers. The US Federal Trade Commission(FTC) set the $7,345 fee that helps fund the do-not-call list. The restrictions on telemarketers starts from 1 October.

From that date the FTC can start taking legal action against companies that make telemarketing calls to registered consumers with penalties of up to $11,000 per call. Meanwhile telemarketers are challenging the list in court. America's Direct Marketing Association has said the list is too expensive and telemarketers should have to pay only once.

The do-not-call registry has grown to nearly 29 million phone numbers since the FTC started letting consumers sign up last month, and the agency expects the list eventually will grow to 60 million numbers. Telemarketers that buy the list will have access to the numbers starting on 1 September says the FTC. They can buy the whole list or pay $25 per area code for part of it.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/vodafone.jpg?itok=QD6BsTIf
Vodafone launches #StrongerEveryHour campaign

MUMBAI: Vodafone Idea, the largest telecom network in the country, welcomes the New Year with the launch of #StrongerEveryHour campaign that aims to highlight the improved network of ‘Vodafone SuperNet 4G - India’s Data Strong Network’ especially in crowded zones, where a tower is being added every...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/times.jpg?itok=h_jgDfNx
Worldwide media owned timesknowledge.in launches a new india-centric section – ‘know india’

TimesKnowledge.in, a knowledge portal from Worldwide Media Private Limited, announces the upcoming launch of a riveting new section – ‘Know India’ on the website.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/ashish.jpg?itok=09srwe9Z
Ashish Tiwari resigns as head digital marketing, PR at Hero Cycles

The head of digital marketing and PR at Hero Cycles, Ashish Tiwari has reportedly stepped down from his position.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/ogilvy.jpg?itok=w6pLNaj-
Ogilvy appoints Reed Collins, Sonal Dabral to head APAC team

Ogilvy announced today a new creative leadership team in the Asia Pacific region. Reed Collins and Sonal Dabral will lead the agency’s creative efforts throughout Asia Pacific

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/sachin.jpg?itok=agMUYwsX
Sachin Bansal invests $21 mn in Ola

According to a filing with the Registrar of Companies (RoC), Flipkart co-founder Sachin Bansal has invested around $21 million in the SoftBank-backed cab-hailing platform Ola in a Series J funding round.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/bike.jpg?itok=Pr9RzzVl
Ogilvy creates campaign for Bajaj Platina

Taking the ‘jhatka-free’ story, from Bajaj Platina’s previous campaigns, a notch higher, Ogilvy has created yet another ‘edge of the seat’ thriller for the launch of the new Platina ComforTec 110. The ad shows a tale of two bomb squad technicians trying to find a solution for an un-diffusible bomb...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/logo.jpg?itok=S-tIN5M6
Publicis India bags creative duties of Netmeds.com

Leading online pharmacy Netmeds.com has appointed Publicis India to manage its creative duties. The agency was shortlisted after a multi-agency pitch and was chosen for presenting a sharp consumer-focused communication plan that was in sync with what the brand had envisioned for the Indian market.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/anushka.jpg?itok=yk_SdB5s
Rajnigandha Pearls is Ready to Shine with Goodness, Yet Again, With Anushka Sharma

The leading Bollywood actress, Anushka Shama is the new brand ambassador for Rajnigandha Pearls, from the House of DS.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/tata.jpg?itok=6J_2Q7NO
Tata Harrier kick starts the Tata Mumbai Marathon 2019 trophy tour

Tata Harrier- the official lead car of the Tata Mumbai Marathon 2019, today started the Tata Mumbai Marathon Trophy Tour 2019

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories