O&M campaign gets selected for Commarts annual

NEW DELHI: Ogilvy & Mather (O&M) India has added another prestigious award in its roster this year.

O&M Delhi office's campaign for Human Organ Procurement and Education Trust (HOPE) has been selected by US-based Communication Arts jury to appear in its design annual in November issue this year.

A communiqué from Communication Arts received by O&M Delhi office confirmed the development on Wednesday. The HOPE campaign was also nominated for the One Show in `poster and outdoor' category earlier this year.

The campaign blends the message of organ donation with communal harmony. "Donated organs don't see race, religion, age or sex," is the message from the campaign. The development brings more cheer to the O&M Delhi office as the 'blank magazine' mailer for business magazine Businessworld was awarded a `Gold Lion' earlier this year.

Confirming the development, O&M creative director V. Sunil, said, "It feels great. After getting nominated for One Show, the HOPE campaign has been selected by Communication Arts, in which there is no nomination or shortlist. If a campaign is selected, it equivalent to receiving an award.It's much more prestigious as it's a very small book (in terms of campaigns selected)."

"We (the entire team) have been doing some great work here. It (recognition) definitely keeps the spirit of the entire team high," added an ecstatic Sunil.

Founded in 1959, Communication Arts is the leading trade journal for visual communications and it is owned by Coyne & Blanchard, Inc. Besides, design annual, the other categories include illustration annual, photography annual and interactive design annual.

Latest Reads
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands forays into furniture

MUMBAI: In a move to further expand its product categories,, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories