HLL relaunches Pond's Magic Talc

MUMBAI: Hindustan Lever Limited (HLL) has relaunched Pond's Magic Talc, which will be available across India from this month onwards.

A medianet release says that the new Ponds Magic Talc has an enhanced, irresistible fragrance. It adds that it comes with an equally distinct, modern dispensing mechanism. While traditionally talcs have had flip-tops, this new packaging has a unique shutter mechanism that hasn't been seen before in beauty care products anywhere in the world. The shutter mechanism ensures that dispensing the product is easier than ever before and the talc remains fresh and fragrant at all times. The new fragrance is revolutionary and lasts for a full 12 hours.

The release says that Ponds Magic talc will be available in 50 gm, 100 gm, 400 gm and at a price ranging from Rs 18 for a 50 gm to Rs 78 for a 400 gm pack, thereby providing consumers a wide variety of options to choose from.

The current skin offerings under the Pond's brand name include Moisturising Cold Cream, launched in India in the year 1947; All Day Oil Control Cream, Daily Face Wash and Dreamflower Body Lotion.

Since 1956, Pond’s Talcum Powder has been a trusted beauty product for Indian women. In talcs, Pond''s now has five variants – Pond's Dreamflower Talc enhanced with ''Floral Extracts'', Pond''s Sandal Talc is a sandal variant with ''Natural Sunscreen'', Pond''s Prickly Heat talc comes with SAM (Sweat Absorption Material), and Pond''s Magic Talc. In deodorants, there is Ponds All day Deo and Ponds Magic deo.

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