MAM

Nirvana Music launches official world cup cricket album

MUMBAI: The music industry is cashing in on World Cup cricket fever. Nirvana Music, a wholly-owned subsidiary of Nimbus Communications, yesterday announced the launch of Khel Re - the official music album of the ICC Cricket World Cup 2003.

While this is an album that celebrates a cricketing extravaganza that occurs once every four years, it's about more than just the game. It focuses on passion in all its forms and the road one has to travel to achieve one's dreams.

"Through the album we've explored the intricacies of life, celebrated the spirit of man in not giving up and emerging victorious," says Nirvana Music business head Rahul Guha.

Popular singer Sukhwinder Singh, who sings the song Raahon Mein on the album says: "We all dream of being successful in life, but success comes at a price. Through the song, I want to tell our team to stand up and overcome each hurdle that stands in the way of us winning the World Cup. Come on guys, we can do it!"

The beauty of Khel Re is that it is an album that is timeless. Anyone can identify with the songs, find meaning in them and enjoy them in times to come. All of this created in a manner that is stylish and meaningful. Further, rarely do top musicians and singers join hands to contribute to an album.

Khel Re is indeed huge in terms of artist involvement. Top composers Jatin-Lalit, Rajesh Roshan, Sajid-Wajid, Lalit Sen, Nitin Raikwar have combined with new and young talent like Harpreet, Jeet M. Ganguli and Jayanta Pathak to contribute soulful and energetic tunes to the album.

In addition to Sukhwinder Singh (Raahon mein), the album also features the exceptional vocal talents of Alka Yagnik and Abhijeet (Naye naye sapnein), KK (Waqt), Sunidhi Chauhan (Khamoshi), Shankar Mahadevan (Sabse aage), Vasundhara Das and Sudesh Bhosle (Khelna hai re), Vinod Rathod (Humko hai yakeen), Bali Brahmabhatt (Hum hai jahan). Bands like Parikrama (But it rained)and PMC (Dil bharian) also feature on the album, providing variety that is meant to reflect the breadth of music popular in this country.

The video of the song Khelna Hai Re is currently on air on MTV, exclusively. It will be featured on all music channels, as well as a few others like CMM, Zee Cinema, Zee Alpha, SABe and Sahara by the first week of February.

Hero Honda, LG and Doordarshan are also associated with the album.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/GioneeS6_0.jpg?itok=g8U0rRa6
Mobile+Services replace FMCG as top advertisers in BARC week 48

BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/naresh.jpg?itok=sgeWsbwM
Span Communications wins IBA Cyber Security mandate

MUMBAI: Span Communications has won the media and creative mandate of Indian Bank’ Association’s campaign on Cyber Security Awareness in a multi-agency pitch. The media campaign ran during the International Cyber Security week, starting 30 November, 2016.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Happydent.jpg?itok=A8c497IH
Happydent: Smile Please, kids

MUMBAI: Leveraging the fact that 'smiles are contagious', Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign called 'Happydent Smile Please.'

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Rohan-Bhansali--Co-founder-%26-Director%2CGozoop.jpg?itok=bYyZYHEN
Gozoop wins media duties of Regal Shoes

MUMBAI: Gozoop has bagged the media duties including digital and creative for Regal Shoes. The agency will be managing the rebranding of the shoe brand across all media platforms.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Shan-Jain.jpg?itok=1EcE8RyE
GroupM's Shan Jain joins Publicis Media India

MUMBAI: Former GroupM executive Shan Jain has joined Publicis MediaIndia as the head of business transformation practice. Jain’s last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Rubeena-Singh-800x800.jpg?itok=qwNRBb6C
Bhargava new DAN Performance Group CEO; Rubeena to lead iProspect

MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network, has appointed Rubeena Singh as its CEO effective this December, as its former CEO Vivek Bhargava is being elevated to a larger role of CEO of DAN Performance Group. Bhargava will head all the Digital Performance Agencies of...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Gurbaksh-Singh-800x800.jpg?itok=oP8kY0DA
'Sweat It To Get It', recommends Gatorade

MUMBAI: The iconic sports drink brand has come up with a vending machine that dispenses Gatorade only if you work up a sweat…In line with its international brand positioning, Gatorade India has kicked off its new campaign with ‘Sweat It To Get It’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Suresh-Prabhu.jpg?itok=Cqfoyu3j
Commercial ads to aid Rail Radio Service

NEW DELHI: Installation of entertainment through Public Address Systems in trains will be operated by selected licensees, through commercial advertisements. As a result, this will not involve any expense, the minister of state for railways Rajen Gohain said. As announced by the railway minister...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Tanmay-Mohanty_0.jpg?itok=2GxsCYqy
India among top 10 contributors to ad spend growth: Zenith Ad-Ex Forecast

MUMBAI: Publicis Media Company Zenith has just released its new Advertising Expenditure Forecasts in which it predicts that global ad expenditure will grow 4.4 per cent in both 2016 and 2017, reaching USD 566 billion by the end of 2017. Zenith predicts that ad expenditure growth for India in 2017...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories