MAM

Nirvana Music launches official world cup cricket album

MUMBAI: The music industry is cashing in on World Cup cricket fever. Nirvana Music, a wholly-owned subsidiary of Nimbus Communications, yesterday announced the launch of Khel Re - the official music album of the ICC Cricket World Cup 2003.

While this is an album that celebrates a cricketing extravaganza that occurs once every four years, it's about more than just the game. It focuses on passion in all its forms and the road one has to travel to achieve one's dreams.

"Through the album we've explored the intricacies of life, celebrated the spirit of man in not giving up and emerging victorious," says Nirvana Music business head Rahul Guha.

Popular singer Sukhwinder Singh, who sings the song Raahon Mein on the album says: "We all dream of being successful in life, but success comes at a price. Through the song, I want to tell our team to stand up and overcome each hurdle that stands in the way of us winning the World Cup. Come on guys, we can do it!"

The beauty of Khel Re is that it is an album that is timeless. Anyone can identify with the songs, find meaning in them and enjoy them in times to come. All of this created in a manner that is stylish and meaningful. Further, rarely do top musicians and singers join hands to contribute to an album.

Khel Re is indeed huge in terms of artist involvement. Top composers Jatin-Lalit, Rajesh Roshan, Sajid-Wajid, Lalit Sen, Nitin Raikwar have combined with new and young talent like Harpreet, Jeet M. Ganguli and Jayanta Pathak to contribute soulful and energetic tunes to the album.

In addition to Sukhwinder Singh (Raahon mein), the album also features the exceptional vocal talents of Alka Yagnik and Abhijeet (Naye naye sapnein), KK (Waqt), Sunidhi Chauhan (Khamoshi), Shankar Mahadevan (Sabse aage), Vasundhara Das and Sudesh Bhosle (Khelna hai re), Vinod Rathod (Humko hai yakeen), Bali Brahmabhatt (Hum hai jahan). Bands like Parikrama (But it rained)and PMC (Dil bharian) also feature on the album, providing variety that is meant to reflect the breadth of music popular in this country.

The video of the song Khelna Hai Re is currently on air on MTV, exclusively. It will be featured on all music channels, as well as a few others like CMM, Zee Cinema, Zee Alpha, SABe and Sahara by the first week of February.

Hero Honda, LG and Doordarshan are also associated with the album.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Hansa%20Research%20Ashok%20Das.jpg?itok=33nD2_TX
HANSA Research ties up with MSW ARS

MUMBAI: Hansa Research and MSW ARS have announced their partnership by launching their communication measurement services in India. “With this tie-up, we bring a significant range of services to the Indian market, thereby helping clients optimise their multimedia communication from the idea stage...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Navratri.jpg?itok=j19eU9aA
Brands bullish this festive season but not for Navratri

MUMBAI: Marketing mavens are aware that a majority of brand spending in India takes place between August and December every year because of a range of festivals that dot this period. It begins with Raksha Bandhan and chugs ahead with Ganesh Chaturthi and gathers steam in September with Navratri,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/denstu.jpg?itok=xFl58pR4
Dentsu appoints Rahul Sengupta as CCO

Dentsu India, the full-service communication agency from Dentsu Aegis Network, has brought in Rahul Sengupta as the chief creative officer (CCO).

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Untitled-1.jpg?itok=-9drpSTH
The Womb will nurture ASUS' India strategy

MUMBAI: The Womb, an advertising and innovations company, has won the strategy and creative mandate for ASUS India, the Taiwanese leader in technology. The agency is tasked with the communications mandate for both smartphones and laptops business in India. The Womb has initiated work for its...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Mallikarjun%20Das.jpg?itok=9kwe0GUf
Publicis' co Starcom wins Lenskart media duties

MUMBAI: Starcom, a Publicis Media company, has won the media duties of the eyewear retailer Lenskart. Lenskart has growing business that reaches out to over 1, 00,000 customers a month via a combination of a strong online business as well as ‘home check-up' service. As per industry estimates, India...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/BBH.jpg?itok=0dIZrEuC
BBH bags creative mandate for Smarton

Smartron has appointed BBH (Bartle Bogle Hegarty) as its creative strategy and advertising agency partner after a multi-agency pitch. The agency’s Delhi office will execute the integrated creative strategy for the brand across media.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/iprospect.jpg?itok=vAcx-0hl
Intelligent Content vital for branding: iProspect CEO about new solution

iProspect, Dentsu Aegis Network’s global digital performance agency, has launched Intelligent Content – an offering that links production and performance – in India.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/20/denstu.jpg?itok=B79FV15-
Dentsu Impact elevates Ramaswamy, to make 'Maruti' a vibrant brand

Dentsu Impact recently restructured its creative department and promoted Anupama Ramaswamy as the national creative director. Ramaswamy has been with Dentsu Impact for over a year now, after joining as the executive creative director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/Pallavi-Goorha-Nisha_Sara_Jose.jpg?itok=W8TGSvvV
PG Communication wins Faber Castell PR mandate

MUMBAI: Faber-Castell India, a leading stationery brand, recently awarded its PR mandate to PG Communication. As part of the mandate, the agency will be providing strategic communications services to further strengthen the Faber-Castell brand equity in India.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories