MAM

Star World, Hallmark running contests on FM radio

MUMBAI: Television channels are realising that FM Radio is an effective way to create and build up brand awareness about their programming. Star World and Hallmark are both running contests on FM Radio which gives the winner a trip overseas. This raises the bar a notch as to the manner in which channels use the radio. Previously the alliance had been restricted to promotional spots.

Star World has announced the Go Grammy contest. The contest which launched today is being done in conjunction with Go 92.5 FM from the Mid-Day group. Mid-Day advertises on the network and so the alliance is a mutually beneficial one. The channel regularly uses its sister company Radio City for contests and promotions.

The Star World contest will run over the next fortnight. Viewers have to tune in to the radio station in the morning 7-11 am during the Good Morning Mumbai programming band hosted by Anish Trivedi. A question will be asked relating to Star World programmes. One winner along with a friend will win a trip to Madison Square Gardens New York to watch the 45th Annual Grammy Awards on 23 February. The tagline for the promo is 'Its time to fly... again'. In India the channel will air the show live on 24 February early in the morning.

Hallmark, meanwhile, has commenced the Destination 11 pm contest in association with the Times Group's Radio Mirchi. The winner gets a trip to Switzerland. Travel arrangements will be done through Keshav Travels. Speaking on the initiative, Rohinton Maloo, whose Cutting Edge Media handles ad sales for the channel, said: "This is a watch'n'win contest. Radio Mirchi is being used to create awareness among car drivers to tune in. The question will be asked on the channel during the 11 pm block. Our aim is to promote non-film programming like courtroom dramas. We want familiarity with channel programming to increase with the viewer, who after participating in the contest, will stick with Hallmark."

The channel revised the timings and days of its shows from 1 January. Early Edition airs on Monday's and Tuesday's at 8:30 pm, Star Trek Voyager airs Monday-Friday at 9:30 pm, while The Guardian with Golden Globe nominee Simon Baker airs Thursday's at 8:30 pm. McLeods Daughters airs Wednesday's at 8:30 pm. Maloo also said that there were no sponsors for the contest. This was a marketing intiative for the channel and not a spot created for an advertiser. The TG is 18-30 years. Maloo also denied rumours that Hallmark would be joining the Sony bouquet. The channel will shortly unveil plans for Valentines day.

Not so new kid on the block sports channel Ten is also planning a number of its own but is keeping plans closely under wraps. A Ten Sports spokesperson said that the channel would shortly be making an anouncement regarding a tie up with an FM station for contests. Watch this space for further details.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Foodpanda.jpg?itok=yKaa5k_Z
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Amazon_Echo.jpg?itok=QN1qoBs_
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Ajmal_Perfumes.jpg?itok=texd-a7j
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/KFC_800.jpg?itok=-PI1xbA_
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kosh.jpg?itok=QxXcsMbN
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Truecaller.jpg?itok=GJpRMARf
Truecaller shows it is more than just a caller ID & spam detection app

Truecaller has launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The ad campaign is aimed to create awareness among the audience about the recent features introduced on the app apart from Caller ID...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/birla.jpg?itok=ZSHorrmj
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/fbb.jpg?itok=8qWOjTIx
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kansai.jpg?itok=bLHO7bPV
Kansai Nerolac reconstitutes its iconic 'Ghar Ki Raunak' jingle into a song

Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories