MAM

Bru targets Delhiites with 'Just Go' offer

NEW DELHI: Brooke Bond Bru which claims to be the country’s largest instant coffee brand has come out with the Just Go offer for Delhi.

An official release informs that 36 consumers from cities including Mumbai, Bangalore, Kanyakumari, Cochin and Pune have already won holidays to destinations of their choice. The offer entitles the first-prize winners to take their families to a vacation in an international destination of their choice. The second prize winners get a chance to travel anywhere in India. In addition to this, every consumer gets a guaranteed prize with every purchase of Bru. The offer is on for the next one month.

In order to participate, consumers need to buy a pack from any outlet and look inside the specially marked Just Go offer packs of Bru. Lucky consumers will find a coupon inside the pack and win a travel voucher from Cox & Kings for Rs 100,000 or Rs 25,000. With these vouchers, one can travel to a destination of one's choice. This offer is valid on both Bru 50 gm as well as 200 gm packs.

The offer is supported by extensive television and print advertisements. In addition, there are several on-ground events with spot redemption in key towns. Consumers need to look for the Bru banner outside select outlets in their towns. With each purchase of Bru 50 / 200 gm pack, consumers get a scratch card, which can win them a range of prizes including tickets to amusement parks, movies, caps, t-shirts or tons of other prizes.

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