BANGALORE: The Advertising Agencies' Association of India (AAAI) organised a three day creative and strategy workshop between 23-25 January 2003. Several participants travelled from other cities to participate in the workshop which is targetted at entry-level and mid-level advertising professionals.

Aptly called "Survival of the Fittest", the workshop had presentations from industry luminaries: Madison Communications CMD Sam Balsara, McCann Erickson chairman and CEO Sorab Mistry, O&M national creative director Piyush Pandey and RK Swamy BBDO national executive creative director Deepa Kakkar.

AAAI's training and professional development committee chairman Noorul Islam conducted a module on the need to concentrate on maximising return on investment while developing the creative strategy..