MUMBAI: Mind Space Events (India) is organising a marketing seminar on Pester Power: The Increasing influence of Kids in today’s buying decisions in suburban Mumbai on 24 January. This is the first of the series of Continuous Marketing Education programmes to be conducted by Mind Space.

Pester Power deals with the level of influence children have on purchase and brand decisions in personal and household consumables. Cars, computers, refrigerators, microwaves and televisions, are just some of the items where children directly or indirectly contribute to brand choice.

The seminar will also address issues connected to understanding and harnessing Pester Power. The seminar will unveil market trends; give insights into domestic competitive issues and business concepts, while initiating exchange of views, exploration of ideas and opinions.

The faculty for the seminar includes ad guru Alyque Padamsee, Turner International MD Anshuman Misra, Godrej & Boyce executive VP Anil Mathur, Pepsi Foods Executive VP Marketing Sudhanshu Goyala and Lowe Lintas India National Creative Director R Balakrishnan [Balki].

Mind Space claims to be dedicated to the education & relearning of entry level brand managers to help them think like brand entrepreneurs.