MAM

Crocodile to launch home collection segment

MUMBAI: The internationally renowned Crocodile brand known for its "relax" wear at "value for money" positioning is expanding its range. Crocodile Products India (CPPL) a joint venture between the Rs 640 million Shivrams Associates of Coimbatore and the US $2.6 billion Singapore based Crocodile International Pte (CIPL), is planning to launch five new products during the current year.

In addition to four new launches in the garments category, CPPL will also be launching the home collection. The new product line up includes womenswear, childrenswear, two variants of men's shirst and home furnishings.

CPPL currently markets 11 product lines, which are available all India now. The product lines will be increased to 30 by the end of 2003, according to a release. Internationally, Crocodile retails over 240 products. The release also adds that the brand's USP lies in the fact that its products are priced 30 per cent lower than the competition.

"We continue to foresee a rapid growth in both knits and wovens, as we expand our customer base. Our obsession is to take Crocodile to every nook and corner of India and make our consumers experience Crocodile as a complete lifestyle brand. Looking forward, we will continue to increase the retail store network to 90 by the end of 2003. We would also step up our presence in multibrand outlets and convenience stores," adds CPPL MD Venkatesh Sivaraman.

Recently, the Images Fashion Awards, instituted by a retail trade magazine placed the Crocodile brand among the top four brands in the country for its superior retail chain development, even as the CPPL MD Venkatesh Sivaraman was nominated among the top four professionals in the branded garments industry.

The awards instituted by Images Magazine aims to honour outstanding performers in the business of Fashion. The third edition of the award ceremony was held in Mumbai recently.

Sivaraman was quoted as saying: "We are honoured with this recognition. This is a strong reflection of our industry response. We are pleased with our performance, particularly with the retail sales of our core product categories."

Nominations were judged on the following parameters: IFA Jury honoured outstanding performances amongst fashion, brand and retail professionals, companies, campaigns and new launches. These awards were based on over 15,000 nominations received from the industry followed by a systematic selection process wherein the verdict of jury would be considered as final.

IFAs include two categories of awards: popular awards and industry awards. The popular awards identify the top fashion brands of the country. For this, Images undertook a nationwide consumer survey with CVOTER, wherein more than 6500 up-market buyers give their verdict on their favourite brands. The final outcome was a scientific aggregation of factors based on top-of-mind recall, actual purchases and consumers' choice for the next buy.

The brand has been positioned on its international retail philosophy of "value for money". As a result, Crocodile has clearly emerged as a quality lifestyle brand which provides its customers lasting value in terms of quality, style as well as pricing.

CPIL is a premier garment house of South Asia with accent on casuals and relaxed life style products. This global player based in Singapore has its brands and businesses spread over the continents. Japan, Singapore, Malaysia, Taiwan, China, Nepal, Thailand and South East Asia are its strong holds with a combined turnover of over 2.6 billion Singapore dollars.

The Images Fashion Awards claims to be the sole voice of India's brand-driven fashion retail market, felicitates the country's most admired fashion brands, companies, stores and professionals for their outstanding achievements. With recognition from the government and the trade, Images Awards are regarded as the highest accolade in the business of fashion, a release claims.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/25/loris.jpg?itok=ECzP7yRW
Publicis announces leadership team to for India, Sri Lanka

MUMBAI:  Publicis Groupe APAC CEO Loris Nold has announced the appointment of a Groupe leadership team to strengthen and accelerate Publicis’s capabilities at a national level across India and Sri Lanka.  The new team will be comprised executive leaders in India and Sri Lanka, including Publicis...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/25/Ghazal_Alagh.jpg?itok=4X23Ekdo
Mamaearth targets word of mouth through moms for marketing

MUMBAI: When 26-year-old Ghazal Alagh was to deliver her first child, she learnt that there was no cure to her morning sickness other than to pop pills. Soon after delivering her baby, Ghazal and her husband realised that the market was full of toxic products for babies and new mothers. India does...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/7Up-Back-To-Cool.jpg?itok=qp7XmVjw
7UP launches limited edition throwback bottles

Remember those good old days when rock-and-roll ruled the charts? When rotary phones were a fixture in every home? #Throwback is not just a hashtag but a reminder of the past; of times when cool had a different definition; when creative expression, retro designs, ‘flower power’ ruled the roost, and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/rooh.jpg?itok=2JDygbj7
RoohAfza targets millennials in latest campaign

MUMBAI: RoohAfza, a refreshment beverage for over 100 years, has been India’s favourite drink for generations. This summer, the brand launched its new TVC campaign called #GhulkeJiyo, celebrating India’s unity in diversity. The campaign crafted and conceptualised by FCB Ulka stays true to what...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/kat_0.jpg?itok=Fdw_9v5B
Kalyan Jewellers signs Katrina Kaif as brand ambassador

MUMBAI: Kalyan Jewellers has announced the appointment of Bollywood actor Katrina Kaif as its global brand ambassador. The actor will be the face of Kalyan’s existing and soon-to-launch product portfolios.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/fund_0.jpg?itok=plX3r7Uu
JWT Mumbai launches next phase of AMFI campaign

MUMBAI: In its continued association with Association of Mutual Funds in India (AMFI), J. Walter Thompson, Mumbai, has rolled out the next phase of the multimedia campaign aimed at creating investor awareness about mutual funds. Phase one of the ‘Mutual Funds Sahi Hai’ campaign was launched a year...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/Dulux.jpg?itok=KsCmDyZd
Dulux launches new campaign with Farhan Akhtar

MUMBAI: Dulux, the decorative paints brand from AkzoNobel India, has unveiled a new TVC for its brand Dulux Velvet Touch.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/24/we.jpg?itok=UVswhKyB
Godrej protekt's new campaign showcases kids' curiosity

MUMBAI: Kids are constantly relying on their senses to explore the world. When they come across something that fascinates them, their first instinct is to touch and feel the object. The fear of germs, dirt or even parental intervention does not stop them from doing so. Godrej protekt, a range of...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/23/LIVA.jpg?itok=TT6E3lU3
LIVA outshines in mall space with unique innovation

Mumbai:  Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories