NEW DELHI: Henkel SPIC, the Chennai-based FMCG giant has signed on TV Ad Indx to provide consolidated ad monitoring services for it's range of products which include soaps, deodorants, toothpastes and hair care.

Henkel SPIC will establish up a digitised archive of competitive ads. The digital database would allow its marketing and brand managers to instantly search, locate and view TV commercials and press Ads by product group, product category, brand, date of release.

Some other subscribers to the regular updates service include: Bajaj Auto, Cadbury, Candico, Cargill Foods, Hero Honda, HLL, Samsung India.

TV Ad Indx claims to be the country's largest creative monitoring service and it covers the largest number of Indian TV channels and publications for every new ad released. It also monitors 52 countries across the globe and provides 11 types of services to over 600 clients and ad agencies.