MUMBAI: Sony has announced that it is offering viewers a chance to choose their very own "Sony My Miss" for the fifth consecutive year. Viewers can log on to www.setindia.com on or before Wednesday, 22 January 2003 and enter the Sony My Miss India zone. Viewers can also browse through profiles of all Miss India contestants and view their gorgeous portfolio shots.

This interactive contest allows viewers to vote for their choice of "Sony My Miss". It also provides them the opportunity to create New Year Calendars online complete with visuals of their favourite Miss India contestants. In order to make the "Sony My Miss" more fun filled and interactive, Sony has also included SMS as a mode of entry. So, all one has to do is SMS Play miss to 8888 and wait for further instructions, which are very easy and user friendly.

The maximum number of votes polled for any one contestant (amongst the 26 Miss India contestants) will decide the winner of "Sony My Miss" to be crowned at “The Sunsilk Femina Miss India 2003. The event airs on SET on 31 January at 9 PM

In addition to this, some viewers who vote for the winning contestant will receive Sony prizes, washing machines and music systems.