Colour TV sales expected to hit 2 million during World Cup

MUMBAI: Colour TV sales during the World Cup season are likely to touch the two million mark.

This market estimate should come as specially good news after the post festive season of Diwali sales plummeted four per cent . The news is not as bright for black and white TV sets though, which are expected to register only a marginal increase.

With CTV sales poised to shoot by 40 per cent during the world Cup, manufacturers are geared up to cease the market by flooding it with World Cup special offers

While LG Electronics is one of the official sponsors for the event, South Korean rival Samsung is also hoping to ride the wave of cricket interest with increased sales. The other TV companies are also hoping to cashing in on the world cup frenzy.

While official sponsor LG Electronics India Pvt. Ltd. has earmarked a budget of whooping Rs 350 million for its consumer promotion 'World Cup Pass Chahiye' offer. The unique aspect of the campaign running from 5 January till 28 February is unlike any other world cup special offer. The company will be offering free passes for the Cricket World Cup to the lucky few and not just tickets to South Africa.

With every purchase of consumer electronics or home appliance product and 17 inch Colour Monitor from LG, the consumers has a chance to participate in the contest. The prizes include over 701 lucky prizes ranging from a Gold Pass and 600 silver passes for the World Cup matches and 100 limited edition LG products besides assured gifts.

The gold pass would entitle the winner an opportunity to attend all the World Cup matches in South Africa along with a friend/family member. The Silver Pass, on the other hand, would enable its winner to watch an individual match during the World Cup matches. The airfare and the hospitality for the winners of these passes would be taken care of entirely by the company.

According to an official release, company is targeting to achieve a sales turnover of Rs 9.2 billion, which amounts to a 60 per cent growth than the last year.

Meanwhile Sansui India, the Indian arm of Sansui Electronics Japan, announced its World Cup offer too. On purchase of a Sansui color television, customers get another television or a ten-band world radio or a VCD player free. Sansui offer will be closed on 31 January. The company expects to sell about 0.25 million CTVs during the World Cup season.

Philips India on the other hand is utilizing the world cup season to launch its new models targeted at the new emerging up-market segment. The company is also set to market flat CTVs, Plasma and Projection CTVs aggressively. Amongst the just launched is a new top-of the line range of Pixel Plus CTVs with Pixel Technology.

The electronics manufacturers expect to register a 100 per cent growth in the during the world cup first quarter. The company has budgeted around 1.2 billion for advertising and marketing during world cup. According to the media reports, the company expects to sell 150 to 160,000 units of CTVs.

Another electronic consumer goods manufacturers with innovative marketing strategy on hand is Onida. The company has seized the world cup opportunity fillip its sales. According to the television commercial currently on air, all Onida colour televisions bought during the festive offer period have a four year warranty. They have called this a offer a World cup to World cup offer.

Even the homebred Videocon has targeted world cup as an opportunity to increase their sales with their 'Khel ke Dekho' offer. The company has reserved a 1.1 billion as its world cup offer budget. According to media reports, company expected to sell about 450 thousand CTVs. The rural sale is expected to grow up by 50-55 per cent.

Latest Reads
McCann terminates global CCO Jeremy Perrot

Based on employee complaints for violating the company’s code of conduct, McCann Health’s global chief creative officer Jeremy Perrott has been terminated.

MAM Media and Advertising People
Syska Group appoints Amitabh Bachchan as brand ambassador

Syska Group, a home grown brand, which has entered the wires and cables segment in India, has recently taken Amitabh Bachchan as the brand ambassador with campaigns to kick start on television screens very soon.

MAM Media and Advertising People
McCann Worldgroup hires Abhishek Chaswal as executive creative director

McCann Delhi hires Abhishek Chaswal as executive creative director. He has got 16 years of experience and has worked in the advertising field with agencies like Result McCann, Percept, Euro RSCG, Leo Burnett, Cheil & Contract. His last tenure was with Enormous.

MAM Media and Advertising People
Zomato announces Rohithari Rajan as new global head Ad Sales Business

In a recent development, Zomato has appointed Rohithari Rajan as business head, global ad sales.

MAM Media and Advertising People
Multiplex association says no order from govt about allowing outside food in theatre

A relief has been granted to cine-goers when a Maharashtra minister stated in the state assembly on Friday that there is no ban on people carrying outside food into cinema theatres.

MAM Marketing MAM
Kohler partners Manchester United for shirt branding

Kohler, a lifestyle brand based in Wisconsin USA, has recently agreed to a global partnership with Manchester United. The brand logo will feature on the sleeve of the most iconic and best-selling club shirt, for both the men’s and women’s teams.

MAM Marketing Brands
Publicis Beehive bags creative duties of Club Factory

Publicis Beehive, the full ad service from Publicis Worldwide, has bagged the creative mandate of Club Factory.

MAM Media and Advertising Account
PrettySecrets accelerates growth with Myntra

Apparel brand PrettySecrets will now be available across Myntra, Filpkart and Jabong. The brand has recently tied up with Myntra to be a part of Myntra’s Brands Accelerator Program.

MAM Marketing Brands
Alia Bhatt to endorse Sunfeast Dark Fantasy

Sunfeast Dark Fantasy aspires to take its business to new heights on the back of its association with Alia Bhatt.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories