MAM

MAX takes out press ads to set 'record straight' on cricket coverage


indiantelevision.com's Media, Advertising & Marketing Watch
 
MAX takes out press ads to set 'record straight' on cricket coverage
 
The Indiantelevision.com Team



(15 January 2003 5:00 pm)
 

MUMBAI: Sony Entertainment India is leaving no stone unturned to ensure that Indian viewers realise that MAX and SET are the only channels that will show "live and exclusive premium digital coverage of all the 54 ICC cricket World Cup 2003 matches."

In a hard-hitting advertisement released in many national mainline publications today, MAX's creative advertising agency Euro-RSCG has sought to stress that fact. The advertisement also counters media reports indicating that DD would air additional matches apart from the 16 "Big Gun" matches.

A MAX spokesperson says the channel was setting things in the right perspective and merely reacting to false media speculation and some "incorrect" media reports. Incidentally, MAX had embarked upon a major advertising blitzkrieg to create awareness amongst the various target audiences. In fact, MAX hoardings targeted at women audiences dominate the entire Andheri railway station in the western Mumbai suburb.

The advertisement claims: "Only MAX and SET will give you complete entertainment during the ICC Cricket World Cup 2003 with Extraaa Innnings. The innovative wrap-around programme that got an unprecedented response and gained record viewership across Cable & Satellite households beating all other channels." Media reports indicated that ESPN would be involved in DD's pre-match programming to counter Extraaa Innings.

The advertisement also urges viewers to get their facts right: "So don't be misled. Catch every bit of the ICC cricket World Cup 2003 action, only on MAX and SET."

The MAX team is using every trick in the trade to ensure that eyeballs stick to either SET or MAX between February and March 2003.

See related story -

Sony warns it will sue GCC if DD Metro airs matches, ESS allowed to do programming

DD ups ante on cricket coverage

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/shekhar.jpg?itok=5YJclQ9b
Endemol Shine Group, DoveTail Media and acclaimed film director Shekhar Kapur join forces to bring best-selling novels The Ibis Trilogy to worldwide market

Global content creator, producer and distributor Endemol Shine Group today announces the development of a major high-end production for the international market.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/aoc.jpg?itok=WLlLSTj2
Address of Choice awarded outstanding performer of the year 2018 by Godrej Properties

Address of Choice adds a grand feather to its cap; wins the coveted Godrej Properties Residential Sales Portfolio award as an Outstanding Performer!

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/voot.jpg?itok=qgcn3wlG
The widest & whackiest Bollywood slumber Party of the Year

Brace up for some quirky bedside conversations, saucy revelations and celebrities at their naughtiest best on Season 2 of the VOOT Original , Feet Up with the stars -Presented by Nestlé KitKat and co powered by OLX .

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/tra.jpg?itok=IL5wl60E
Three Tata Brands in top 20 list of India’s Most Consumer-Focused Brands

TRA Research has launched the second edition of ‘India’s Most Consumer-Focused Brands 2019’ (CFB), a study measuring the brands’ increase in Buying Propensity, the keenness-to-buy among Indian consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/cricbuzz.jpg?itok=5pCiCaue
Lowe Lintas wins creative mandate of Cricbuzz

Cricbuzz has appointed Lowe Lintas to handle its creative duties ahead of the cricket season.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/vmly.jpg?itok=WE0b22Bs
Anil Nair joins VMLY&R as India CEO

Global marketing agency VMLY&R today announced the appointment of Anil Nair as CEO, VMLY&R India. Based out of the Mumbai office, he will report to VMLY&R Asia co-CEO Tripti Lochan, who is based in Singapore.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/whirlpool.jpg?itok=jNQecc7t
Whirlpool empowers home cooks with intelligent cooking appliances, made for india

Whirlpool of India, a subsidiary of world’s leading home appliance company Whirlpool Corporation, today launched a new range of premium cooking appliances that are specially designed for Indian needs.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/Perfume.jpg?itok=IwuitjBX
HE Advanced Grooming launches the new summer disruptor HE MAGIC DUO

HE, the Advanced Male Grooming Brand of the FMCG major Emami Limited launches ‘HE Magic Duo’, a unique category disrupting innovation to expand the brand’s portfolio in the zero gas perfume space.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/pvr.jpg?itok=bK3D3kjp
PVR Cinemas expands its footprints in the Southern market with the launch of its 10th multiplex in Telangana

PVR Ltd., the largest and the most premium film exhibition company in the country, announced the launch of its 8th multiplex in the city of Hyderabad, today.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories