NEW DELHI: Wunderman, the world's leading direct marketing agency, has appointed Rajat Sethi as CEO of its Indian operations.

Wunderman is one of the largest integrated marketing solutions companies in the world, delivering customer relationship management services to clients through more than 70 offices in over 33 countries. With more than 3,400 employees worldwide, Wunderman combines strategic consulting, data-driven and creative marketing services, the Internet and the latest information technologies to propel and measure business results for its clients, according to an official statement.

In India, Wunderman began its operations from Chennai in May1998. Today it has branches in Bangalore, Mumbai and Delhi and its clients include United Breweries, Kitchens of India, Ford, Citibank, DHL, ICICI Prudential, Taj Group, Airtel, Canon, Agrani Switch and Total Presentation Devices.

Rajat Sethi, who has 23 years of experience in marketing, advertising and relationship marketing, began his career as a management trainee with Jenson & Nicholson in 1979. Thereafter, he joined Lintas India in 1983 and then Clarion in 1988. He then went on to join McCann Erickson in 1990 thus developing a broad base of experience in all aspects of advertising and integrated marketing.

Prior to his current appointment, Rajat was president and COO of Result: McCann, a part of the McCann relationship marketing network, handling CRM communications for clients including ABN-Amro Credit Cards, Hero Honda, General Motors, Gillette, Nestle, Hindustan Times, Lufthansa, Usha International, ICI Paints, Cabletron and Johnson & Johnson. In 2001, Rajat was appointed sub-regional director for Asia-Pacific for MRM Partners Worldwide.

Wunderman is a partner company of Young & Rubicam Inc., a world leader in commercial communications - a network of pre-eminent companies in advertising, perception management and public relations, brand identity and design consultancy, database marketing and customer relationship management and health care communications. With headquarters in New York, Young & Rubicam ranks among the world's leading consolidated marketing communications companies and is a member of the WPP Group.