MAM

SportzBiz 2003 - India's 1st sports marketing forum on 24 Jan

MUMBAI: indiantelevision.com and SportzPR - the communications consultancy focusing exclusively on the business of sports - present yet another first from a growing list.

SportzBiz 2003, a half-day forum to discuss the status of the various issues facing the business of sport in India, and lay out a path for future development, will be held at ITC Grand Maratha, in Mumbai on Friday, 24 January. The forum is being conducted under the theme - Sports Marketing: The New Frontier.

Globally, the business of sports is estimated at about $25 billion. In India, sports have been scaling new heights with cricket being the front-runner. While cricket rakes in billions of marketing rupees, other sports such as football, tennis, golf, badminton, motor racing, hockey, chess, squash, have a lot of catching up to do.

Why are marketers investing huge amount of money in sports? ...Are these investments justified in terms of returns? …How does one quantify returns? …What are the unique ways devised by various marketers to stand out of the clutter? …What are the various issues facing sports marketing in India? …These and many more questions have never been answered or debated in India.

With the cricket World Cup just around the corner, indiantelevision.com and SportzPR and thought this may be the right time to pause and reflect about the evolving sports marketing scenario in the country. Hence SportzBiz 2003, India's first sports marketing forum was conceived.

SportzBiz 2003, the first ever sports marketing forum in India, will see over 20 thought leaders representing diverse audiences closely involved with the business of sports in India to present, discuss and debate various issues facing the development and marketing of sports in India. These include sports marketers, broadcasters, advertisers, sports administrators, sports management companies, and sports celebrities.

The confirmed speakers at the Forum include.

Harish Thawani, Chairman, Nimbus Communications

Kunal Dasputa, CEO, Sony Entertainment Television

Manu Sawhney, Managing Director, ESPN STAR Sports India KPS Gill, President, Indian Hockey Federation

Naseer Hussain, Chief Steward, Formula One Racing

Harsha Bhogle, Presenter, ESPN STAR Sports

Kamal Morarka, Vice President, Board of Control for Cricket in India

Dr. S. Y. Quraishi, Director General, Doordarshan

Chris McDonald, CEO, Ten Sports

Ayaz Memon, Sports Editor, The Times of India

R L Ravichandran, Executive Vice President Marketing, Bajaj Auto Anil Khanna, General Secretary, All India Tennis Association Pradeep Gidwani, Managing Director, Fosters India

Michael Ferreira, Former World Billiards Champion

Hormzd Sorabjee, Editor, Autocar

Anil Singh, Managing Director, Procam

Ashish Bhasin, President, Initiative Media

M.Suku, President, BroadMind, MindShare

Shekhar Dutt, Director, Sports Authority of India

Karun Chandihok, Formula Three Driver

Raj Nayak, Air-Time Media Consultant and former Executive V-P Ad Sales, Star India.

The half-day long seminar with its unique format is expected to be attended by over 300 delegates interested or involved in the business of sports.

The seminar has been divided into four sessions:

Business of Sports...Is sports giving you the right bang for your marketing buck?

Why do you invest in sports?... What are the impediments? Managements, infrastructure, culture.

Is Sports only a big boys play or is there room for small guys too?

Celebrity Endorsements... Are they Justified?. or is it Too Much. too soon.

Comparative spending on sports vis-?-vis other events and their comparative returns

What are the various opportunities in the business of sports? Already tapped/untapped.

Will the investment and spends on other Sports increase in the coming years?

What are the International trends?. Where does India stand?

Cricket and beyond Cricket

Why is cricket a national passion?

Why is there too much Cricket and too little of other sports?

Is the huge amount of money invested in Cricket worth it?

Are the returns justified?

The TRUTH behind the ICC Ambush Marketing Controversy! Are the solutions only stop gap measure?

Lack of Sponsorship for other Sports. What are the reasons?

What can other sports learn from cricket? Building up alternate Sports...The Way Ahead

The role of the media, sports associations etc.

The ways and means to promote new sports.

Sports and TV...Harnessing the power of television

Can sport ever truly take control of its broadcast destiny?

Are there enough telecast outlets? How to glamourise other sports for television: . Kabaddi, khusti?

Get real: Setting realistic expectations of income from television rights.

Was the World Cup cricket acquisition worth it.

Negotiating a TV deal: Presenting to broadcasters, understanding rights value and the role of an agent

Presenting to sponsors: What are they looking for?

Changing minds and moving stock - does sponsorship really work? Branding events to attract sponsors.

Cricket: Will the Channels make money? And how?

Promoting and Telecasting Alternate Sports. Tennis, Hockey and Football. What sells in the world has no takers in India? Why?

The Legal issues involved in Sports Broadcasting.

The Future: Can we realize the full potential of sports marketing in India?

Innovation: The key...in media. in creative..

Blessing or curse - hosting a major sporting events in India.

How to evaluate the opportunities, advantages, legacy benefits, revenue opportunities and risks before deciding to launch an event.

Surrogate advertising.. How will they use sports?

Sports Merchandising: Largely Untapped as Yet!

Legalized Betting: Will it be a way of life in future?

Internet Opportunities: Accessing the power of sports communities Going mobile - revenue potential from the mobiles, pagers, cable and internet

Is sport wasting the opportunities technology offers?

Opportunities in different sports /Innovative sports - Indoor and outdoor.

How will they develop?

After the Indian Telly Awards, the scriptwriter's forum Qalam, the TV airtime planners, buyers and sellers forum - Ad-Wise, the Sahyadri Navratna Awards, this is yet another pathbreaking initiative from television services company Indian Television Dot Com Pvt Ltd.

SportzPR is India's first specialised communications consultancy focusing exclusively on the Business of Sports. SportzPR helps clients get more value from their investments in sports, celebrities and events, and is backed by CMCG India, one of India's leading communications consultancies that has been working closely with India's biggest sports broadcaster, ESPN STAR Sports, for over five years now.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/nikhil.jpg?itok=PnbtIT8h
Nikhil Kumar joins Publicis India as VP

Publicis India has announced the appointment of Nikhil Kumar as vice president. Based out of Mumbai, Nikhil will focus on both organic and inorganic growth for the agency.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/vertoz.jpg?itok=9bnnt5NK
Vertoz shares gain in opening trade

MUMBAI: It was a rare sight to witness at the bourse today when Vertoz Advertising became the first programmatic advertising company to be listed on National Stock Exchange this morning. The price for the public issue of 15.84 lakh equity shares was fixed at Rs 108 per share. Within the first 3...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/mac.jpg?itok=ZFW-c-PJ
Brands kick off holiday ads way before Christmas

MUMBAI: A famous quote in advertising correctly justifies the medium - ‘Creativity without strategy is called art, creative with strategy is called advertising'.  It does stand true as advertising is creatively conveying your message to the viewers. Ad folk are obsessed with creativity which...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/ran_2.jpg?itok=uC6vB1mc
Renault gets Ranbir Kapoor to promote new SUV ‘Captur’

MUMBAI: Renault has launched its new SUV car, Captur, the longest and widest car in its category with Ranbir Kapoor promoting it in its new TVC.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/viacom18.jpg?itok=OR2SEUpg
Viacom18 promises to #OpenNewWorlds in new corporate film

MUMBAI: Viacom18 has launched a corporate brand film titled ‘Open New Worlds’. Conceptualised by Leo Burnett Orchard, the film commemorates the entertainment conglomerate’s completion of 10 years in India. The film will have an integrated reach and will be activated on touch points like outdoor,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/24/ss.jpg?itok=u0vUecU7
Swiggy, AIB target India’s love for food and movies

NEW DELHI: Aiming to spread the message that Indian movies should be fast-paced and food delivery should be even faster, the Indian comedy sketch group AIB has collaborated with food delivery service Swiggy for a video.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/big.jpg?itok=Y5s8S64k
WAT’s Your Big Idea wraps up second edition

Digital and social media agency WATConsult wrapped up its second season of WAT’s Your Big Idea (#WYBI) yesterday in Mumbai.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Viacom-18.jpg?itok=3lOjeVT9
Viacom18 awards media mandate to Madison Media

MUMBAI: Madison Media has been appointed as the agency-on-record for Viacom18 and will now handle the media planning and buying duties for its entire gamut of brands. It won the account after a multi-agency pitch.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/abbott.jpg?itok=NvtBx97M
Eau Thermale Avene‘s social mandate goes to VML

MUMBAI: Abbott has appointed VML India to look after its brand Eau Thermale Avene for a brand awareness campaign in India on social media channels - Facebook, Instagram and Twitter.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories