MUMBAI: Mediacom India, the specialist media independent of Grey Worldwide, has won the planning of a certain section of Johnson and Johnson baby products' account. Initiative Media (Lowe Lintas) was also in the fray but lost to Mediacom, which already handles the entire Johnson and Johnson agency-of-record (AOR) business. Media sources claim that the business is around Rs 150 million. However, the remaining part of the media planning will still be handled by McCann Erickson India.

Mediacom India handles blue-chip accounts such as Om Kotak, Kotak Mutual, SET MAX, Gujarat Ambuja, Marico Industries.
and Arvind brands.

Media reports also indicated that Mediacom India was also planning to forge more alliances with smaller agencies for media planning and buying.

Mediacom was expecting a 50 per cent growth in 2002 compared with the previous year and had touched the Rs five billion mark in its billings.