MAM

Nimbus launches first-ever loyalty programme for advertisers

MUMBAI: Nimbus will launch the first ever "Loyalty Rewards" programme for Indian television advertisers from 14 January 2003. The programme is in recognition of the role that loyal advertisers play in building a network and/or independent media marketing company's revenues.

Kicking off the program with the upcoming ICC Cricket World Cup 2003 on DD, Nimbus aims to extend this program to select media assets in the future. The objective is to reward the advertisers who pin their faith in the deliverables of the company's programming and further reward those who express an early commitment.

Says Nimbus' senior vice president Sunil Manocha: 'Nimbus has been informally running such programs in the past providing the bedrock for constantly strengthening relationships with advertisers, but now we have created a formal structure for this and expect that it will become a media trend in the future.'

On the cricket World Cup, "Broadcast sponsors", "Match Cluster" buyers and "Flexi Buy" spot buyers will all receive "Loyalty Rewards" in the form of additional commercial time at no extra cost. In the classical pattern of loyalty programs, there is an ascending rate of reward for larger volume buyers. At the low end, rewards will start at 50 per cent volume bonus for "Flexi Buy" spot buyers, going up to 150 per cent volume bonus for presenting "Broadcast Sponsors".

Reversing the trend where advertisers who buy in early into a major event property, often fear that they will wind up paying more than those who buy at the death in case there is distress selling; Nimbus has pegged the "Loyalty Rewards" for all advertisers who booked their World Cup ads before 14 January at double the rewards that will accrue to those who book from 14 January.

Says Nimbus' vice president marketing Sanjiv Shroff: 'We are thrilled that we are able to provide retrospective rewards and that too double to those who bought in early without even knowing that rewards could follow, and we are overwhelmed by the gratitude of these advertisers when we broke the news to them this evening!'

12 media buying groups and advertising agencies and more than 40 advertisers will benefit from the double "Loyalty Rewards".

Nimbus intends to provide more pleasant surprises to all loyal clients in the weeks to come.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/harish.jpg?itok=hc_JjLLn
NeoNiche appoints Harish Iyer as Head: Content Strategy

NeoNiche Integrated Solutions Pvt. Ltd appoints Harish Iyer as their Head: Content Strategy, adding new insights to the experiential marketing company. He will be responsible for spearheading the content services at NeoNiche.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/dell.jpg?itok=k8FoXizx
Dell launches new campaign ahead of festive season

Dell India has launched its latest campaign, just as the festive season kicks off.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/mullen.jpg?itok=yvTz29Z0
SBI Life emphasises on happier responsibilities to celebrating life

MUMBAI: SBI Life Insurance, one of the leading private life insurance companies in India, launched its ‘Main se Hum’ campaign today, establishing a sharp focus on the company’s portfolio of protection products. The 360 degree campaign targets millennials across multiple platforms including TV,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/VERTOZ.jpg?itok=9-_W8rSx
Vertoz introduces two new business verticals to its portfolio

Vertoz, a leading programmatic ad-tech and digital media company, recently announced the launch of two new business verticals - ZKraft and PubNX. In addition, it also announced the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/bridge.jpg?itok=Je7LdW85
Leo Burnett India wins Bridgestone’s creative mandate

Tyre manufacturing company Bridgestone has appointed Leo Burnett India as its creative agency.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/fore.jpg?itok=aIqqdk_F
Forevermark's new campaign highlights the concept of self-determination

Forevermark, the diamond brand from The De Beers Group of Companies, has launched the ‘The Better Half Within’ Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/ipsos.jpg?itok=zzzebW8d
Ipsos hires Sreyoshi Maitra for senior leadership position in Delhi

Ipsos, world’s third largest market research company has hiredSreyoshi Maitrain a senior leadership position,as part of its Delhi Cluster.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/garnier.jpg?itok=J2O4E9Ju
Garnier Color Naturals announces Taapsee Pannu, Angira Dhar, Neha Sharma as brand ambassadors

Actresses Taapsee Pannu, Angira Dhar, and Neha Sharma are the new brand ambassadors of Garnier Colour Naturals.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/tata.jpg?itok=U-5_2MJK
Tata Ace Gold celebrates the Spirit of Entrepreneurship; announces 'Ghar Lao Gold' contest

Encouraging self-employment and entrepreneurship in India, Tata Motors Ace Gold kicked started a two month long ‘Ghar Lao Gold’ contest. Five lucky winners will get a golden opportunity to meet superstar Akshay Kumar and take home a brand new Tata Ace Gold worth Rs. 3.78 Lakhs. Additionally, weekly...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories