NEW DELHI: In a bid to connect with audiences, Aaj Tak has launched an SMS interaction during the telecast of Seedhi Baat .

Starting last Wednesday, Seedhi Baat-a half an hour interview based show- aired at 9.30 pm has turned into an interactive SMS based show. According to an official release, this show is the first of its kind in the country by any electronic news channel. The channel, with help of the SMS interaction, will offer the viewers a chance to be the judge and comment on the interview proceedings.

While the programme is on air, viewers can send an SMS on 2424, and clue in the short code assigned to Aaj Tak. If their views are selected, it would be shown on the news ticker instantaneously.

The official release says that the first implementation of this interactivity elicited a phenomenal response and therefore Aaj Tak is planning to take this interactivity further, plans for which are being worked out.

India Today Group Online (ITGO) is offering this service to the mobile users through their tie-up with various cellular operators across the length and breadth of the country.