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Coke ads to fizz with Courteney, Penelope, Mya

MUMBAI: Cola ad wars have taken yet another interesting twist with Coca-Cola signing on Penelope Cruz, Courteney Cox and singer Mya for the latest ad campaign. According to a report by WallStreet Journal, the new campaign has been inspired by PepsiCo Inc.'s signature use of 'young, hip celebrities'.

The latest campaign includes three commercials. One with Penelope Cruz drinking Coca-Cola, another with Friends' star Courteney Cox pouring a Coke for her husband, actor David Arquette and the third shows singer Mya in her own hip-hop version of Eddie Harris's golden oldie Compared to What.

Coke's new tagline, Coca-Cola Real, echoes its classic 'The Real thing' slogan. The company will also put out new print ads including one with boxer Muhammad Ali and NASCAR drivers, the report says.

PepsiCo, on the other hand, has signed singer and actress Beyonce Knowles to endorse Pepsi Cola, thus joining a long line of pop stars which includes Michael Jackson, Madonna, and most recently, Britney Spears. The report adds that the new ads, which were tested extensively with consumers, are intended to fill an important gap by appealing to teens and ethnic consumers.

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Apple signs multi-year deal with Oprah Winfrey

MUMBAI: Remember the Oprah Winfrey show? The unstoppable business woman  behind the show has now signed a multi-year content partnership with technology company Apple. Winfrey will work with the iPhone maker to produce TV shows for its forthcoming streaming service. Winfrey is a renowned media...

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Hypercollective brings up an BBG's emotional short film on this Father's Day

The short film is created by Hyper Collective, an collaborative communication, technology and marketing company headed by KV Sridhar aka Pops.

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Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature

MUMBAI: Dentsu Webchutney, the multinational media and marketing communication company, has today launched a unique campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A-SlideShot on Filpkart. The emoji slider sticker on Stories, is another fun place where your...

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Google invests $550 million in Chinese e-commerce company

MUMBAI: American multinational technology company, Google, is all set to invest $550 million in China’s second largest e-commerce company JD.com. The move comes as part of the technology giant’s effort to expand its presence in fast growing Asian market. Under the agreement, Google will receive 27...

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UC Browser’s Miss Cricket Campaign Makes Debut on billboard at New York Times Square

After almost 2 months of fierce competition, UC Miss Cricket Contest, an exciting campaign from UC Browser, has come to an end, with the winner Nishi Singh featuring on a billboard at New York Times Square. The 21-year old new rising star has also received cash prize of Rs 10 lakh, while the first...

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Audi CEO Rupert Stadler arrested

German automobile company Audi’s CEO Rupert Stadler has been arrested on suspicion of fraud. The arrest has been made in connection with Audi’s parent company Volkswagen’s role in emissionsgate (dieselgate)

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Unilever to cut ties with digital influencers

While brands continue to engage in paid promotions through influencer marketing, consumer goods giant Unilever's had enough. The world's second biggest advertiser has decided to stop this practice to promote its products. Companies tend to rely on influencers to generate a buzz around their...

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Anita Mookerjee joins Lodestar UM as head for South business

Media and marketing company, Lodestar UM has appointed Anita Devraj Mookerjee as the head for South India business.

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Bombay Dyeing eyes 20-30% revenue from e-commerce by 2021

MUMBAI: A customised bed sheet with an image of your favourite travel destination, family or just a picture that you clicked. Sounds fancy? Well, bath and bedding company Bombay Dyeing has launched a new campaign to target the millennial consumer where they can upload an image on the company’s...

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