MAM

'Barista-Star World Absolutely Everyday Contest' announced

MUMBAI: The contest season has begun once again. While most of the mainstream channels are cashing in on the World Cup, a few have dared to go against the tide. The latest in the offering is the Barista - Star World Absolutely Everyday contest, launched in a bid to leverage co-marketing opportunities and strategic alliances.

Barista Coffee, South Asia's largest retailer of fine coffees has tied up with Star World to launch the contest which promises its winners some exciting prizes like a trip to Bangkok, Swatch gold finger watches, Welcome holidays from ITC Hotels and a set of Bose speakers.

The contest requires participants to avail a Barista - 'Star World Absolutely Everyday' card by drinking Barista coffee which also entitles the holder to a complimentary beverage after consuming four beverages. In order to enter the contest card holders need to answer a simple question based on Star World, states a press release.

" For both Star World and Barista , the brand fit is perfect-young, aspirational and happening. We hope the new tie up will go a long way in further establishing the two brands", Star India COO Sameer Nair is quoted as saying in the release.

Last month a similar tie up had been announced between B4U and Cafe Coffee Day.

See related story:

B4U Music targets youth through Cafe Coffee Day tie-up

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/jason-hill%20%281%29.jpg?itok=85XDIMle
O&M Singapore appoints Hill as chief strategy officer

Ogilvy & Mather has appointed Jason Hill as the chief strategy officer in Singapore. The role has been newly created, and will see Hill reporting to Chris Riley, Ogilvy & Mather Singapore group chairman.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/leena%20%281%29.jpg?itok=NWEvMl0C
Leena Singarajah appointed Scripps Asia MD

Media veteran Leena Singarajah has been named as the managing director, Asia, for Scripps Networks Interactive. Singarajah will be responsible for developing and executing the growth strategy for the Scripps Networks lifestyle business across the region.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/wb%20%281%29.jpg?itok=x1f_fgND
O&M recreates beauty of Tagore land

The film created by Ogilvy Kolkata for Bengal Tourism traces the journey of a young girl who has come to attend a wedding and decides to explore Bengal. Through the course of her visit, she realises that in Bengal, she is never really far from home. Her wanderlust has led her into the sweetest part...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/Arshan%20Saha-800x800.jpg?itok=dtACgE7u
Xaxis names Arshan Saha APAC president

MUMBAI: Xaxis the world’s largest programmatic media and technology platform, today announced the promotion of ArshanSaha to President, Asia Pacific (APAC). Saha was previously Vice President, South and Southeast Asia. As one of the founding members of Xaxis APAC, Saha helped established offices in...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/tripti%20%281%29.jpg?itok=eV92OYYD
VML appoints Venkatagiri Rao as creative head

Global digital marketing agency VML has announced the appointment of Venkatagiri Rao as Creative Head - India, as part of a significant step to solidify its creative capabilities. In his new role, Venkat will spearhead the office’s creative practice, which continues to form the foundation for the...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/akhil%20%281%29.jpg?itok=j0PzdXlj
BankBazaar.com partners with Experian

BankBazaar.com, India’s leading financial marketplace, has announced its tie-up with credit bureau Experian to offer free credit monitoring service to customers, giving them a much better understanding of their financial footprints. Experian Credit Information Company of India Private Limited...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Sonya-Sahni.jpg?itok=ZsNZItAs
Digital communication: Indepay hires Indigo iStrat

MUMBAI: Indepay Networks, the privilege prepaid card issuer and the pioneer of branch-less banking, has hired Indigo iStrat, Leo Burnett India’s digital wing, to manage digital activities after a multi-agency pitch.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/story%20%281%29.jpg?itok=VIElq1RO
Dentsu stories create HarperCollins books

HarperCollins India is celebrating 25 years in India through a film that celebrates books. The campaign consists of a film that shows the journey of a novel. The novel titled 'Journeys Never End’ exchanges hands through the film. Dentsu One, HarperCollins joined hands to create this beautiful film...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/asci%20%281%29_0.jpg?itok=UZWVPhZn
AYUSH-ASCI to regulate advertisements

Progressing with the impetus towards supporting co-regulation in advertising, the Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) has signed an MoU partnering with the Advertising Standards Council of India (ASCI).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories