MAM

'Barista-Star World Absolutely Everyday Contest' announced

MUMBAI: The contest season has begun once again. While most of the mainstream channels are cashing in on the World Cup, a few have dared to go against the tide. The latest in the offering is the Barista - Star World Absolutely Everyday contest, launched in a bid to leverage co-marketing opportunities and strategic alliances.

Barista Coffee, South Asia's largest retailer of fine coffees has tied up with Star World to launch the contest which promises its winners some exciting prizes like a trip to Bangkok, Swatch gold finger watches, Welcome holidays from ITC Hotels and a set of Bose speakers.

The contest requires participants to avail a Barista - 'Star World Absolutely Everyday' card by drinking Barista coffee which also entitles the holder to a complimentary beverage after consuming four beverages. In order to enter the contest card holders need to answer a simple question based on Star World, states a press release.

" For both Star World and Barista , the brand fit is perfect-young, aspirational and happening. We hope the new tie up will go a long way in further establishing the two brands", Star India COO Sameer Nair is quoted as saying in the release.

Last month a similar tie up had been announced between B4U and Cafe Coffee Day.

See related story:

B4U Music targets youth through Cafe Coffee Day tie-up

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Kashyap-Vadapalli-CMO-Pepperfry-n_0.jpg?itok=tCCl0yWX
How Pepperfry sale helps Rao couple get good value

Pepperfry.com has launched a marketing campaign ahead of the upcoming festive shopping season of Diwali. This campaign is focused on the value that Pepperfry is delivering for consumers this year via the “Happy Diwali Sale.”

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Sanjay-Agarwal.jpg?itok=YYfNr7mu
CenturyPly campaign aims to felicitate everyday heroes on Puja

MUMBAI: CenturyPly Heroes was an initiative to recognise and salute the carpenter’s indomitable spirit, the skill and the commitment to the art and to life at large. This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn’t even...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/colors-mam.jpg?itok=KYKfrudu
Colors-Nick and KidZania to blend entertainment with reality

MUMBAI: In its endeavor to enrich consumer experiences and provide integrated entertainment, Viacom18 media and entertainment network has partnered with KidZania (Delhi). As a part of the partnership, KidZania Delhi will have a Nickelodeon and Colors-themed TV studio. The partnership with KidZania...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Dentsu.jpg?itok=VY8eMZMk
Dentsu wins Synthite co Vieda's strategic, creative mandate

MUMBAI: Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by The Synthite Group, following a multi-agency pitch. Synthite Group, a value-added natural ingredient...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Rajesh-Kejriwal.jpg?itok=lEnxW1vj
Kyoorius Designyatra's 'Optimism' to be in Goa for its 12th edition

MUMBAI: The 12th edition of Kyoorius Designyatra will be held in Goa this year, with the theme: “Optimism.” The event will be held at the Grand Hyatt Hotel, over a period of three days – 12 October to 14 October, 2017. “Optimism” brings attention to the light beyond the gloom, and focuses on how...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Priti%20Murthy.jpg?itok=b4Ht0O6c
Priti Murthy joins OMD India as CEO

MUMBAI: Omnicom Media Group-owned agency, OMD India has bolstered its leadership strength with the appointment of Priti Murthy as of CEO. In her new role, Murthy will lead OMD across all business functions, with a focus on building and leading future-ready teams, managing client relationships, and...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/GIONEE.jpg?itok=7r_6OJxI
Gionee's #GoForGold campaign for partners

MUMBAI: Smartphone major Gionee India known to acquaint prominent campaigns from time to time to enhance its engagement with partners has announced exciting rewards and offers for Gionee Sales Champions (GSC), retailers and partners as part of its country-wide campaign ‘#GoForGold’.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Thorn%20Yang.jpg?itok=8ViJW_wT
Guest Column: Invest NOW in Indian TV industry

As per PWC 20th Annual Global CEO survey, top 5 concerns for entertainment and Media CEOs worldwide are : Changing consumer behaviour, availability of key skills, volatile energy costs, uncertain economic growth and speed of technological change. Despite the concerns as above, nearly 35%global...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Mark%20Popkiewicz.jpg?itok=TD2Adw1f
UK's MirriAd concentrates on India after striking video ad deal in China

MUMBAI: Television or online viewers react badly to having their shows interrupted with ad breaks. They are uncomfortable when a battery of ads interrupts, also owing to the resurgence of high-value content. A UK-based advertising company may soon enjoy the first fruits of a significant video...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories