MAM

Marketing whiz Shunu Sen no more

MUMBAI: Corporate India is that much poorer today with the passing away of ace marketer Shunu Sen. The CEO of marketing consultancy Quadra Advisory passed away early this morning (3 January) following heart failure. Sen has been a guiding hand to many a senior marketing and sales professional during his 35-year plus career.

Born in 1940, Sen started his career as a management trainee in 1960 with Hindustan Lever when the concept of professional marketing was still new to India. Shunu, as he was known to all, handled assignments of various products like detergents, personal products and foods. He later graduated to become the Head of the Personal Products business and Marketing Director-Detergents. He was responsible for the legendary Lalitaji and Liril advertising campaigns.

In 1990, he was appointed vice-chairman - Lipton India. His last assignment with Hindustan Lever was as group marketing advisor for the Unilever Group of Companies in India. Later, he did an international assignment for Unilever plc., London.

Subsequent to his retirement from Hindustan Lever, he worked as president, marketing services, RPG Enterprises and group marketing advisor.

In 1998, Shunu set up Quadra Advisory in partnership with advertising professional Suhel Seth and one of the world's largest ad and marketing conglomerates WPP Group to provide consultancy in marketing and sales in the areas of marketing strategy, distribution and sales, branding and positioning and marketing training. Speaking to agencyfaqs.com a couple of years ago, he had said he had done this reluctantly: "I had taken retirement and I just wanted to sit at home, read books and listen to music. But Sir Sorrel got me quite interested and so I decided to invest in it. Both Suhel and I also invested as original investors," he had said.

But there was no looking back after that. Some of the clients he consulted include: Reckitt & Colman, Dabur, Wrigley's, Kimberly Clark, Henkel, Ranbaxy, Parle Agro, Rasna, AP Diary, TetraPak, Royal, Enfield, Eicher Tractors, JK Tyres, Castrol, HPCL, Philips Domestic Appliances, Godrej GE, Borosil, Usha International, Baron Electronics, ICI, Max Health Care, Sun F&C, Lifespring, Nirulas, CII, Indbazaar.com, Gottaswitch.com, shaadionline.com, everythingaboutwater.com.

And even the government. When the information and broadcasting ministry wanted to inject some marketing savvy into its moribund DD and All India Radio it turned to Shunu. He was appointed chairman of a high power committee recommend the best practices in the marketing of airtime.

Sen was also a member and officer bearer of various professional institutions such as Advertising Club-Bombay, ABC, ISA, AND MRSI.



For Sen's views on the history of branding, click here

Can ‘Made in India’ become a brand?



For a Shunu Sen interview with 'The Week' which appeared in www.agencyfaqs.com in October 2001, click here

"Companies often do not have a consumer focus"

To view the website of Quadra Advisory, click here http://www.quadraadvisory.com/index.htm

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/indigo.jpg?itok=vjuB3RII
Indigo Nation awards digital mandate to Social Kinnect

MUMBAI: To build a stronger brand connect with the younger generation, and to seamlessly bridge the gap between online and offline audiences, Indigo Nation has awarded Social Kinnect the duties to manage its digital mandate.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/hostar.jpg?itok=fwdDJrrI
Flipkart, Hotstar announce new ad platform ‘Shopper Audience Network’

Flipkart and Hotstar recently announced the launch of Shopper Audience Network, Flipkart’s new ads platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/anada.jpg?itok=nTK_avhe
Ananda Dairy launches awareness campaign for packed paneer

Ananda, one of the leading dairy products manufacturing company, recently launched its new awareness campaign to educate customers about the benefits of consuming a packed paneer v/s loose paneer.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/post.jpg?itok=zI1i3XEW
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/cad.jpg?itok=JVTE7xPM
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/image.jpg?itok=2rcBfUiv
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/jeep.jpg?itok=xSFVsZyM
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/honor.jpg?itok=iFKjGffP
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/seenu.jpg?itok=a1k6y6IH
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories