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TV Ad Indx launches SE Asian ad monitoring service

MUMBAI: TV Ad Indx has launched a new service to monitor and archive all new TVCs telecast in South East Asia. This service will commence with a service to monitor Singapore, Philippines, Indonesia and Malaysia.

TV Ad Indx claims to be India’s largest and most professional creative monitoring service covering the largest number of TV Indian channels and publications for every new ad released. It also monitors 52 countries across the globe and provides 11 types of services to over 600 clients and ad agencies.

Clients will now be able to monitor marketing activities of SE Asian brands from under 18 Product Groups including foods, beverages, personal care, household products, durables. Subscribers to the Regular Update services will automatically receive ads from these new regions.

TVCs from SE Asia are priced at marginally above the rate for Indian ads, Rs 75 or less for subscriptions to Regular Updates servies. The digitised ads are delivered with software to archive the ads. This software dramatically improves in-house archiving systems and creates a central warehouse for all reference ad material (TVCs, press ads and radio spots in the future). It facilitates easy and instant location of ads by brand, product, date, size, headline, language, agency, client. Users can instantly view digitised TVCs and press ads.

The system ensures ads once acquired are never misplaced and it allows easy and automatic updates of new ads as they are released.

Details required to subscribe to Regular Updates include:

- Product categories (up to 20 categories)

- Frequency of updates (every day, week, fortnight, month)

TV Ad Indx already monitors TVCs telecast in India, UK, USA and Australia. Subscribers to these services include almost all professional advertising agencies and marketing clients across the country.

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