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Kurt Schneider is WWE's executive VP marketing

CONNECTICUT: The World Wrestling Entertainment has named Kurt Schneider to be its executive VP Marketing. In India, WWE programmes air on Ten Sports.

Schneider will undertake fully integrated brand strategies and activities across the company's core business areas of pay-per-view, television, live events, Internet and consumer products. He will also manage advertising and promotions to provide a consistent presentation of brand image.

Schneider is an entertainment veteran, having spent time at Fox Sports Net as VP marketing, and with the Walt Disney Company as director, corporate alliances.

WWE CEO Linda McMahon said, "Kurt has more than 14 years of marketing experience, as well as a record of success creating strategies and building brands across multiple distribution platforms through promotions, advertising and television. We are confident Kurt is the right person to propel our marketing effort forward, and ensure that WWE has a consistent marketing message that can be rapidly integrated and executed behind our creative development."

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